In an uncertain world, people would cling to anything presented as a graph. There’s a lot of research about buyer behavior, winning
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In the world of B2B marketing and sales, Account-Based Experience (ABX) is not just a buzzword. It's a transformative strategy that changes
Overcoming Innovation Challenges in Enterprise: Introducing PMG’s Revenue Flow
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Innovation is a crucial aspect of any business, but when it comes to enterprise organizations, driving innovation can be even more challenging.
Introducing RevenueFlow: Overcoming the Challenges of Scaling Your Go-to-Market
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Working with over 100 companies, we often see common challenges they face when trying to scale their go-to-market efforts, either by increasing
Reducing Deal Slippage: Strategies That Work
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For any salesperson, the worst thing that can happen is a potential deal slipping away at the last minute. Deal slippage is
Achieving Revenue Efficiency with the Right Revenue Intelligence Platform
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Intro Forecasting is essential for business success. It allows companies to plan, make informed decisions, and stay ahead of the competition. Revenue
Unwrapping Success: The Impact of Gifting in Business
March 18, 2024
Kylie Cohen
Corporate gifting has become an integral strategy for enhancing stakeholder relationships, promoting brand visibility, and increasing engagement and conversion. Our recent two-part discussion on the ABX and Cocktails podcast explores the topic of corporate gifting with insights from specialists Maya Erenberg, from CorporateGift, and Alex Olley, from ReachDesk. Here, we have summarized the podcast discussions, providing a detailed analysis of corporate