If you follow my blog you know that I hate HTC devices with passion.
However, their latest multimillion dollars campaign is brilliant (even though I’d change the music to something more sentimental). HTC challenge is huge – they are making many phones for many carriers. As such, they need to find a way to distinguish themselves without harming the carrier brand. They chose to go with a campaign showing how significant mobile phones are in our life.
Brilliant and to the point.

Enjoy the rest of the day.