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There are things that no matter how old they are, people should know about it.  Especially as a reference to understand how we got here. It happens with movies, music, pictures and also with advertising campaigns.

This week I selected two incredible campaigns in this style. Old (for Internet time) but a must when the theme is promoting movies. Why specifically movies’ campaigns? Well, because unlike most products, no one needs to create a story for the product, since the product itself is already a story.

It makes everything more interesting when you have a whole world to explore.  So without further ado, on with the show(s):

Batman – Why So Serious

There are no other words to describe this campaign other then “the best campaign ever made.”  Really. People can say that it’s easy to promote something that millions already love.  And while this is certainly true,  they went beyond this, and involved people in an amazing game for a one year campaign (from 2007 to 2008.) The cherry on top of the cake, for me, was to see how every step of the campaign was in a way synchronized to the movie. Winner of the Cyber Grand Prix Cannes Lion in 2009:

Those are some of the websites that were part of the campaign:

http://whysoserious.com/
http://www.ibelieveinharveydenttoo.com/
http://www.gothamcityrail.com/
http://www.thegothamtimes.com/

(I assume everyone saw this movie already, but if you made a terrible mistake of not seeing it, now is the time! Go.  See.  It.)

Coraline

This movie had a completely different scenario. Both the character and the movie itself were less-known. So incase you missed it, here’s the trailer:

This creepy animation initially makes you think it’s a kids movie.  But it’s not, believe me.  The movie had such a terrific campaign that it nailed a Titanium and Integrated Silver Cannes Lion in 2009. Here is why:

What you can’t properly see in the video case but you should are the banners made featuring a supporting character. Pure entertainment, something rare when talking about banners:

For more, check out Coraline’s official website: http://www.coraline.com/