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In this #B2BTalks video our panelists discussed content marketing and how it relates to the funnel. Each panelist came with a unique outlook on content marketing and invaluable insights. They discussed their techniques and gave advice on how to implement these into your organization. One specific statement, repeated throughout the discussion, explains content and its purpose within the organization: “Content marketing is the use of content to help people make a decision that will lead them down to the next step in the funnel.” Watch here to find out more ways to improve your content marketing.

Big thanks to our panelists:
Daria Shualy – daPulse – Head of Content Marketing
Yael Kochman – Roojoom – Marketing Manager
Asaph Schulman – Checkmarx – VP Marketing
Daniel Glickman – emaze – CMO of emaze

For previous #B2BTalks, click here!