In this #B2BTalks video our panelists discussed content marketing and how it relates to the funnel. Each panelist came with a unique outlook on content marketing and invaluable insights. They discussed their techniques and gave advice on how to implement these into your organization. One specific statement, repeated throughout the discussion, explains content and its purpose within the organization: “Content marketing is the use of content to help people make a decision that will lead them down to the next step in the funnel.” Watch here to find out more ways to improve your content marketing.
Big thanks to our panelists:
Daria Shualy – daPulse – Head of Content Marketing
Yael Kochman – Roojoom – Marketing Manager
Asaph Schulman – Checkmarx – VP Marketing
Daniel Glickman – emaze – CMO of emaze
Corporate gifting has become an integral strategy for enhancing stakeholder relationships, promoting brand visibility, and increasing engagement and Read more...
In an uncertain world, people would cling to anything presented as a graph.
There’s a lot of research about buyer behavior, winning sales motionRead more...
In the world of B2B marketing and sales, Account-Based Experience (ABX) is not just a buzzword. It's a transformative strategy that changes how compaRead more...
Innovation is a crucial aspect of any business, but when it comes to enterprise organizations, driving innovation can be even more challenging. Read more...
Working with over 100 companies, we often see common challenges they face when trying to scale their go-to-market efforts, either by increasing revenRead more...
Content Marketing and the Marketing Funnel
August 14, 2016
Jen Glazer
In this #B2BTalks video our panelists discussed content marketing and how it relates to the funnel. Each panelist came with a unique outlook on content marketing and invaluable insights. They discussed their techniques and gave advice on how to implement these into your organization. One specific statement, repeated throughout the discussion, explains content and its purpose within the organization: “Content marketing is the use of content to help people make a decision that will lead them down to the next step in the funnel.” Watch here to find out more ways to improve your content marketing.
Big thanks to our panelists:
Daria Shualy – daPulse – Head of Content Marketing
Yael Kochman – Roojoom – Marketing Manager
Asaph Schulman – Checkmarx – VP Marketing
Daniel Glickman – emaze – CMO of emaze
For previous #B2BTalks, click here!