Social Media

Which Channels Will You Invest In?

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Planning your company’s marketing strategy for the upcoming year can be challenging, to say the least. There are so many factors to consider; among them is the question of how much to invest in digital efforts versus physical events. Luckily we have a panel of marketeers ready to share their opinions on the topic. More

The State of Marketers

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In part 1 of #B2BTalks 8, Planning your Annual Marketing Strategy, Nancy Shapira, Business Development Manager for Gartner Israel, discussed some of the results from a Gartner Report regarding the state of marketers going into 2016. The report focused on North American and UK-based businesses with a yearly revenue of at least $500 million. More

Content Marketing Experts Reveal Their Top Tips and Tools

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In this #B2BTalks video our panelists were asked to provide their top tools and tips, and they did not disappoint. Hear from the experts what essential tools and tips helped them reach success. Each panelist brings something unique to the discussion, and together they provide a must-have list for content marketers. The top tools and tips provided by the panelist include: More

Why Localization is Important for Your Content

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How important is localization when it comes to content marketing and social media? In this #B2BTalks our panelists address this very question and give their top tips for localization. The conclusion: localization is essential to any global organization. Watch the video to find out how to overcome obstacles related to localization and what the experts are doing within their companies.

For previous #B2BTalks, click here!

Marketing Voices: 5 Reasons Small Businesses Should Budget for Social Media Marketing

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5 Reasons Small Businesses Should Budget for Social Media Marketing

In our new Marketing Voices series, we invite exciting digital marketing professionals to join the conversation. This month’s guest post is by Nick Rojas, an experienced business consultant and writer living in Los Angeles and Chicago. Nick has consulted small and medium-sized enterprises for over twenty years and has contributed articles to Visual.ly, Entrepreneur, and TechCrunch.

It’s no secret that startups, small businesses, and even one-man entrepreneurial operations all share a need to invest in digital marketing. While search engine optimization and excellent content go a long way towards creating growth, social media cannot be ignored if you want to jumpstart your business’s future and start connecting with your audience in an effective way. More

How Mitel Motivated Over 1,300 Employees to Promote Their Company Message

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How do you promote your brand and share your company message? Most of the time, we rely on the expected channels of Twitter or the tedious effort of engaging with those top influential people in the industry, hoping that one day they’ll share your latest blog post. What many companies overlook is their most powerful marketing asset, the employees, who are right within arm’s reach. But with everyone’s busy lives, impossible schedules and over-flowing inboxes, how can you expect your employees to take the time to share your company message and become your next “brand ambassador?”

We found one company with an amazing success story behind their recently launched employee advocacy program. Here, we interview Liz Pedro who initiated Mitel’s advocacy program and saw stellar results beginning on day one. More

The Secret to Going Viral: Why BuzzFeed Has 8x More Readers Than the New York Times

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It’s happened to you before. You post a status to Facebook and, unexpectedly, it takes off. Instead of the usual 5 or 10 likes, you get 50 or 100. You find yourself checking Facebook a little too often and each time you are thrilled to see another comment or share. Eventually, though, the attention peters out. You find yourself thinking, “I’d like to do that again!” But to your surprise, it’s not so easy. More

YouTube Takes the Subscribe Button to the Next Level

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YouTube rolled out a shiny new feature: embeddable Subscribe buttons. This has been done in an effort to get viewers to subscribe to more channels (thereby spend more time on the service).

According to the YouTube Developer Doc, “The YouTube Subscribe Button lets you add a one-click Subscribe button to any page. The button lets people subscribe to your YouTube channel without having to leave your site to either log in to YouTube or confirm their subscriptions” In practice, this is just as easy as embedding videos onto ones site, only in this case it will be a one-click Subscribe button that makes it easier for fans to follow on YouTube.

This could work wonders for B2B’s and B2C’s, as it would help boost subscription rates when used effectively. Thankfully, this is available for both free and paid YouTube channels. What’s more- users can choose between basic buttons, and fancier ones which feature company logos.

In typical Google/YouTube fashion, they are staying one step ahead of the game by discouraging channel owners from dishonestly inflating numbers on YouTube. Channel owners can’t offer or promote prizes or rewards of any kind in exchange for clicking on a YouTube Subscribe button – so there goes that tactic.

What do you think about embeddable Subscribe buttons?

Why B2B’s Should Consider Using LinkedIn Sponsored Updates

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In an effort to position itself as the leading destination for B2B content, LinkedIn started to roll out Sponsored Updates in late July. These are similar in fashion to sponsored posts on Twitter, and promoted pages on Facebook – allowing sponsored content to be pushed to specific audiences. Sure, it may get pricy for smaller B2B’s, but it would be worth the investment nonetheless.

LinkedIn takes pride in offering “content marketing in the world’s only professional feed,” and it would certainly be beneficial for B2B’s to consider using this as a part of their marketing and outreach efforts. In addition to the typical geo-targeting options, publishers can also select audiences by company, title, job function, and seniority levels. These updates could be promoted in 20 languages across 200 countries, with the potential to reach 225 million active members who regularly update their profile/feed.

Sponsored Updates will work wonders for brand awareness, and directing traffic towards press releases, job postings, and product pages on company websites. It would also increase the reach of thought-leadership pieces on company blogs, white papers and webinars. B2B’s could also strategically use Sponsored Updates for crowdsourcing purposes, and for lead generation. Targeted audiences would have access to social options to comment/like/share the post, in addition to follow the company in one click.

What do you think about Sponsored Updates? Do you think it would take off? Some big names already have their fair share of success stories. Here is the official link to get started with Sponsored Updates.

Weekend Treats for Your Morning Coffee

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Throughout the week, we here at Pravda Media Group put on our helmets, grab our picks and head down to mine some interesting articles for you. We separate pieces of coal from real diamonds. And now that the weekend is approaching, here are the best articles we posted this week to read while you’re enjoying your morning coffee.

Who doesn’t love a fun party over the weekend? Planning a party is challenging and requires a lot of thinking about the people you are inviting, what kind of food to serve, etc. In this article, Jamie Fairbairn finds many similarities between Online Marketing and throwing a party. When inviting your friends to a party, you want to reach them on their preferred channel of communication. To help you do that here are 5 mobile marketing tools to reach your customers on the go.

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