Marketing

Marketing Automation Fear? The Answer is Here!

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We get many emails and phone calls (almost on a regular basis!) from companies with questions and concerns on marketing automation. This useful tool is aimed at marketing specialists, and we enjoy talking about how to use marketing automation to simplify and improve marketing operations. More

#B2BTalks Breakfast – Marketing Automation Workshop

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B2BTalks logo

Marketing automation, a product aimed at marketing specialists, possibly bears the most misleading and underselling name for one of the most useful technologies out there.

So what exactly is marketing automation? Join us for a special #B2BTalks Breakfast Workshop Tuesday, January 21, at Deca in Tel Aviv. Enjoy a full breakfast buffet at 9am followed by a session led by Kfir Pravda (of Pravda Media Group). For a primer, please download our in-depth paper. More

What technology do you need to build a sales and marketing machine?

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Our first video from the second #B2Btalks event is now live!

In this video, Dori Harpaz, Udi Ledergor, Saar Bitner, and I discussed the technologies involved in building a winning sales and marketing machine.

We also touched the way events fit into the bigger picture, and what the role of content marketing is in creating a sustainable marketing operation. More

#B2BTalks – How to Build a Sales and Marketing Machine

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One of the biggest challenges marketers face is putting the right systems in place in order to build a sales and marketing machine. The speakers we will hear from at this #B2BTalks are considered leaders in this aspect. We’ll talk about the strategy and processes put into place in their companies, as well as the talents and technology required to build the bridge between sales and marketing.

Join us Sunday, December 8 at 6pm and meet with other B2B marketers. There will be a Q&A following the panel – we encourage an open discussion so get your questions ready! Refreshments will be served. For those who can’t make it, you can follow the conversation at #B2BTalks. More

YouTube Takes the Subscribe Button to the Next Level

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YouTube rolled out a shiny new feature: embeddable Subscribe buttons. This has been done in an effort to get viewers to subscribe to more channels (thereby spend more time on the service).

According to the YouTube Developer Doc, “The YouTube Subscribe Button lets you add a one-click Subscribe button to any page. The button lets people subscribe to your YouTube channel without having to leave your site to either log in to YouTube or confirm their subscriptions” In practice, this is just as easy as embedding videos onto ones site, only in this case it will be a one-click Subscribe button that makes it easier for fans to follow on YouTube.

This could work wonders for B2B’s and B2C’s, as it would help boost subscription rates when used effectively. Thankfully, this is available for both free and paid YouTube channels. What’s more- users can choose between basic buttons, and fancier ones which feature company logos.

In typical Google/YouTube fashion, they are staying one step ahead of the game by discouraging channel owners from dishonestly inflating numbers on YouTube. Channel owners can’t offer or promote prizes or rewards of any kind in exchange for clicking on a YouTube Subscribe button – so there goes that tactic.

What do you think about embeddable Subscribe buttons?

Why B2B’s Should Consider Using LinkedIn Sponsored Updates

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In an effort to position itself as the leading destination for B2B content, LinkedIn started to roll out Sponsored Updates in late July. These are similar in fashion to sponsored posts on Twitter, and promoted pages on Facebook – allowing sponsored content to be pushed to specific audiences. Sure, it may get pricy for smaller B2B’s, but it would be worth the investment nonetheless.

LinkedIn takes pride in offering “content marketing in the world’s only professional feed,” and it would certainly be beneficial for B2B’s to consider using this as a part of their marketing and outreach efforts. In addition to the typical geo-targeting options, publishers can also select audiences by company, title, job function, and seniority levels. These updates could be promoted in 20 languages across 200 countries, with the potential to reach 225 million active members who regularly update their profile/feed.

Sponsored Updates will work wonders for brand awareness, and directing traffic towards press releases, job postings, and product pages on company websites. It would also increase the reach of thought-leadership pieces on company blogs, white papers and webinars. B2B’s could also strategically use Sponsored Updates for crowdsourcing purposes, and for lead generation. Targeted audiences would have access to social options to comment/like/share the post, in addition to follow the company in one click.

What do you think about Sponsored Updates? Do you think it would take off? Some big names already have their fair share of success stories. Here is the official link to get started with Sponsored Updates.

Top 5 Marketing Automation Articles

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Marketing automation tools and the analytics that come out of them promote efficiency for companies that use them. It is also a tremendous time-saver for marketing departments. Many companies don’t realize that the practice and benefits of marketing automation go beyond basic e-mail marketing campaigns.

Here are 5 great articles (collected by our team) that explore marketing automation in all its glory: tips, tricks, tools, basic know-how, and lessons learned.

Marketing Automation Tools 2013: A Marketer’s Guide
Points on the decision-making process before adopting a marketing automation software platform.

6 Marketing Automation Lessons I Learned the Hard Way
What to NOT do in your marketing automation campaign. This article goes into depth with each point made, and will surely help you steer clear of making the same mistakes.

Marketing Automation Landscape
A complete guide that covers what to consider when selecting a marketing automation tool; marketing automation jargon; features, and more. Just scroll down one notch to get to the beginning of the article.

List of Marketing Automation Systems
Major time-saver if you’re shopping for marketing automation systems. This is a long chart that includes details of over 30 companies with multi-channel marketing.

Marketing Automation on a Shoestring Budget
Ways to get the marketing automation ball rolling, with little to no budget.

Let us know if you have any other great article on marketing automation in mind! Feel free to comment below, or tweet us!

If your interested in marketing automation, message us here, and we’ll get right back to you.

Weekend Treats for Your Morning Coffee

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Throughout the week, we here at Pravda Media Group put on our helmets, grab our picks and head down to mine some interesting articles for you. We separate pieces of coal from real diamonds. And now that the weekend is approaching, here are the best articles we posted this week to read while you’re enjoying your morning coffee.

Who doesn’t love a fun party over the weekend? Planning a party is challenging and requires a lot of thinking about the people you are inviting, what kind of food to serve, etc. In this article, Jamie Fairbairn finds many similarities between Online Marketing and throwing a party. When inviting your friends to a party, you want to reach them on their preferred channel of communication. To help you do that here are 5 mobile marketing tools to reach your customers on the go.

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Social CRM: The Missing Link Between Awareness and Leads

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For years, the main purpose of social media campaigns was to create awareness. Companies would run campaigns on Facebook or Twitter, engage with their audience and then measure the campaign’s effect in key performance indicators (KPIs). KPIs include the amount of conversations about the brand, the increase in content distribution due to the campaign, and the rise in the level of engagement with the company or brand. While in many B2C settings these goals are important, B2B companies have been looking for ways to make a more direct impact on their revenues.

The Missing Link

One of the biggest challenges in using social media for B2B marketing was connecting awareness campaigns to specific potential buyers. Let’s take a Twitter campaign, for example. A company would send out information about its product. Twitter users would favorite it or retweet it to their followers, thus affecting the amount of engagement with the company. But what if a user is a potential buyer seeking possible solutions for a problem? More

B2B Content Marketing Dirty Little Secrets

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B2B Content Marketing Secrets

According to Content Marketing Institute’s latest report, B2B marketers’ biggest challenge is producing enough content to feed their online channels. As an agency managing content marketing initiatives for our clients, we learned that content quantity is key for driving traffic, but the secret sauce lies elsewhere. More