Marketing

Get the Budget You Need

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“My CEO sees the marketing department as a presentation factory.”
“Management doesn’t approve additional budget for anything besides events.”
“Our job is to create collateral for the sales team, nothing more.”
“We had amazing PR a couple of months ago, and no one understands the success.”
“We need a new website, but management won’t approve it.”
“We don’t do social media; our CEO doesn’t believe in it.”

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How to Win the B2B Market in 2016

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B2B Marketing Summit

17.6 touch points are required on average to close a B2B deal today.

According to BrightFunnel, a company that analyzes funnel performance of enterprise companies such as Cloudera, this number grows every year, as well as the time required to close a deal, and the time it takes a lead to become relevant to sales. This is the reality that we are all facing, and it seems that things are going to get worse. With 76% of B2B marketers planning to create more content in 2016, we will see more leads coming into our pipeline in earlier stages, increasing the need for smart nurturing and insights into the buyer journey. More

Let’s Seize the Moment at IBM BusinessConnect

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“What is the most important thing for a company? Is it the cash flow? Is it the inventory? Nuh-uh. It’s the people. The people.”

Whether or not you take management advice from Michael Scott, Regional Director of Dunder Mifflin from the popular comedy show The Office, he makes a valid point. While we may rely more on our iPads than our paper distributor in order to run our daily business operations, what’s really most important is the people, our customers.

Customers today have high expectations and hold more power than ever before. IBM is plowing forward with various platforms to help marketers meet these demands. In a world with constant connectivity, customers demand almost instant responses and one misstep in their buying experience can leave them running to your competitor, along with hundreds of their Facebook friends and Twitter followers. This is the challenge that IBM’s various marketing platforms face. These include Silverpop and Unica for marketing automation, along with Watson and other Business Intelligence platforms for valuable insights. More

#B2BTalks April 26 – When Paid Media Meets Content Marketing

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#B2BTalks 7

Digital marketers may find it challenging to find the right balance between paid media and content marketing in order to yield the best results for lead generation. At the next #B2BTalks Sunday, April 26, 6pm – our panelists will offer solutions to this challenge, as well as tips that you can implement in your own digital marketing strategy. More

Calling all Entrepreneurs: Pitchup15 Wants Your Ideas!

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emaze logoSpring is in the air and I think it’s safe to say we’re all excited for the change of season. Among other fresh and bright things that come with spring, this month we’re proud to sponsor an exciting contest, hosted by our friends over at emaze. It’s called PITCHUP15 and it’s open right now for your bright ideas and the chance to win $10,000, plus a trip to DEMO!

I had the opportunity to interview Daniel Glickman, CMO of emaze, to learn more about their fast-growing company and how the idea for PITCHUP15 came about. More

How Mitel Motivated Over 1,300 Employees to Promote Their Company Message

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How do you promote your brand and share your company message? Most of the time, we rely on the expected channels of Twitter or the tedious effort of engaging with those top influential people in the industry, hoping that one day they’ll share your latest blog post. What many companies overlook is their most powerful marketing asset, the employees, who are right within arm’s reach. But with everyone’s busy lives, impossible schedules and over-flowing inboxes, how can you expect your employees to take the time to share your company message and become your next “brand ambassador?”

We found one company with an amazing success story behind their recently launched employee advocacy program. Here, we interview Liz Pedro who initiated Mitel’s advocacy program and saw stellar results beginning on day one. More

#B2BTalks – Digital Transformation of Your Marketing Organization

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grandma_360-1The way buyers interact with companies has changed, and marketing organizations are faced with the challenge of adapting in order to better communicate with them. No longer can marketing efforts be solely based on campaigns; rather, organizations must constantly engage with customers, interacting with them at multiple touchpoints.

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5 of our Best Marketing Blog Posts From 2014

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If you’re like me, it feels like just yesterday I was relaxing on the beach sometime in mid-June. Then I blinked, woke up one morning, scrolled through pictures of Christmas trees on my Instagram, and someone asked me what my New Year’s resolution is. New Years already? Maybe you’re also wondering, what the hell happened to 2014? Well, I’m here to help you out. While I can’t help you with remembering what you did last summer, when it comes to B2B marketing, I’ve got you covered. Here I’ve gathered 5 of my favorite content pieces from our blog this past year.

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How to Get the Innovative Best Out of Your Marketing Machine

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In this #B2BTalks video series, a lively and captivating panel discussed a topic many of us in the marketing world struggle with every single day – how to get your marketing machine performing at its innovative best.

Each panelist came up with some superb tips on how they fire-up innovation in their own marketing machine. Below are just a few words of wisdom garnered from the session – there’s plenty more in the video above! More

8 Expert Tips to Face Your Biggest Marketing Challenges

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We’re moving right along in our third series of #B2BTalks, this time bringing you three marketing experts from vastly different backgrounds. When talking about scaling, it’s important to recognize that every company, no matter big or small, faces similar challenges. Across the board, marketing budgets and people power always tend to be the hot topics. Instead of backing down, with some careful analysis and planning, you can use your challenges to your advantage, moving your business forward. More