Marketing

How to Find the Right Talent for Your Marketing Organization

click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail

We’ve spoken with a lot of marketers over the years and we’ve found one common challenge among them: finding the right talent for their marketing organization.

What are some of the titles that are difficult to fill and qualities that are hard to find? More

Marketing Without a Budget

Marketing Without a Budget
click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail

Let’s talk for a second about “marketing without a budget.”

There are two types of people who usually promote this concept:

Growth hacking consultants and marketing agencies – smart folks who write posts about marketing without a budget to promote their growth hacking consulting services or related products. Did you see the words consulting and products? Yep, there’s a budget right there.

CEOs or marketing leaders of small startups – these smart folks are doing a lot of manual/tactical work on their own, and present it as if it’s not a budget. More

How To Find Conferences That Won’t Waste your Time and Money

How To Find Conferences That Won’t Waste your Time and Money
click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail

 

Does a high-priced conference ticket promise higher quality of content and better value for money and time? As a busy professional, which events should I spend my time and money on?

Many of my colleagues are facing this question, either as freelancers or in a corporate capacity.

Over the years I have been a conference participant, speaker, organizer, and sponsor both in Israel and worldwide. The Israeli market is a tough one since Israelis are not easily persuaded to pay for knowledge – evident from their unwillingness to pay for research, consultation services, etc. But conferences can be valuable. More

Which Marketing Technology Will You Invest In?

click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail

In today’s marketing ecosystems there is an abundance of technologies and tools to help with everyday tasks – the problem is to know which ones are worth the investment. Luckily, our #B2BTalks panel tackles that very question. More

Which Channels Will You Invest In?

click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail

Planning your company’s marketing strategy for the upcoming year can be challenging, to say the least. There are so many factors to consider; among them is the question of how much to invest in digital efforts versus physical events. Luckily we have a panel of marketeers ready to share their opinions on the topic. More

From Boring to Brilliant – Innovation in B2B Marketing

click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail

Innovation in B2B Marketing

Over the past few years, marketing technology has been dominating the conversation – from big data to marketing automation. And while marketing technology continues to play a huge role as marketers are using more tools to fine-tune data-driven activities and show results, we’re starting to see a shift in the conversation.

According to a B2B Marketing International survey, 72% of U.S. companies see innovation as one of their top 5 current business challenges, but still plan on putting 56% of their marketing efforts into branding/marketing communications. So how can you keep your marketing team on the cutting edge of innovation?

At #B2BTalks on November 8, Rafi Kretchmer, VP Marketing at Panaya; Tomer Zuker, Security & Systems Marketing Manager at IBM; and David Geffen, Marketing Director, Back Office Solutions at NICE will share how they are running innovative B2B marketing campaigns or initiatives that boost business results. Join us to get inspired and learn how to take your marketing programs to the next level in 2017.

In addition, Inbal Arieli, VP of Strategic Partnerships at Start-Up Nation Central, will discuss how today’s kids are raised to be tomorrow’s entrepreneurs, and what it is about Israel that breeds innovation and entrepreneurship.

Register to receive a free beer and join us Tuesday, November 8, 6pm at Zoifer – Raoul Wallenberg 24. Networking and refreshments at 6pm, panel starts at 7pm.

The State of Marketers

click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail

In part 1 of #B2BTalks 8, Planning your Annual Marketing Strategy, Nancy Shapira, Business Development Manager for Gartner Israel, discussed some of the results from a Gartner Report regarding the state of marketers going into 2016. The report focused on North American and UK-based businesses with a yearly revenue of at least $500 million. More

From Cool Vendor to Magic Quadrant – Best Practice for Working with Gartner

From Cool Vendor to Magic Quadrant – Best Practice for Working with Gartner
click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail

World leading technology research and advisory firm Gartner influences the decision-making processes of IT and vendor companies globally. We recently interviewed Gartner Business Development Director, Nancy Shapira-Aronovic, to find out how Israeli companies can improve their exposure with this influential company. The interview centered on two important Gartner reports: Cool Vendor and Magic Quadrant. We discussed the differences between them and Gartner’s criteria for both Cool Vendor and Magic Quadrant status.
More

Content Marketing Experts Reveal Their Top Tips and Tools

click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail

In this #B2BTalks video our panelists were asked to provide their top tools and tips, and they did not disappoint. Hear from the experts what essential tools and tips helped them reach success. Each panelist brings something unique to the discussion, and together they provide a must-have list for content marketers. The top tools and tips provided by the panelist include: More