Inside Pravda Media Group

It’s Official! PMG Partners with Silverpop, an IBM Company

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IBM logo

We have some exciting news that we’ve been keeping up our sleeves. It wasn’t long ago when we announced a new partnership with Act-On marketing automation, in order to support the growing SMB and enterprise accounts that make up our global B2B client base in Israel. Today, we’re thrilled to add to our marketing automation mix by becoming official partners with Silverpop, an IBM company. More

PMG Partners with Act-On to Bring Marketing Automation to Israel

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PR image

In the 1980s and 90s, not long after the advent of fax and email made their way into the business world, everyone asked themselves how they were able to live without these work tools. In 2015, we ask ourselves the same question but in place of email or fax, it’s marketing automation. More

All Enroll! How We Created The PMG University

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PMG University

A few months ago, I stepped into our CEO’s office with an idea that had been floating around in my head for a few days. The premise was simple: What if we could build a simple framework to share all of the knowledge and expertise we’re accumulating as digital marketers? Wouldn’t Pravda Media Group be a better place if everyone could freely and openly share their insights?

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New Year’s Resolutions from the PMG Team

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Resolutions

A new year is upon us, and we at Pravda Media Group are thinking about how we can improve professionally and personally in the new year. More

3 Tips to Successfully Run a B2B Branding Process

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Company Messaging image 6

Think you know your company? Think again.

It’s always interesting when a company asks itself who they are and where are they going. It’s even more interesting when it happens at the company where you actually work. More

Twitter Analytics vs TweetReach

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Screen_Shot_2014-07-10_at_10.10.53_AM

Yarin Hochman is Pravda Media Group’s analyst. His primary job is to gather, assess, and crunch data and somehow make sense of the numerical side of social media.

Last week Twitter introduced Organic Tweet Analytics, which allows publishers to measure how their organic (i.e not sponsored) tweets are performing.

Here at Pravda Media Group, measurement is a significant part of our working process used to make smarter, more informed marketing decisions. But what are the differences between TweetReach and the just released Organic Tweet Analytics? They sound pretty similar to me.  More

Information Addicts Anonymous

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Our CEO is…well…special. He always sends us articles that he’s reading at all hours of the day and night, whether it’s about the latest digital marketing trends, Facebook’s recent update (again), a cool iPad app he found that’s going to make our lives easier and more productive, a podcast about typography (seriously), or even a cool new design site. We don’t know how he consumes so much information – or even if he sleeps! – but we’re happy he does. He’s like our own personal feedly with only the saved content, and we’re happy to make him yours too.

Kfir Screens

We’re going to send out a bi-weekly email with what we think are some of the most useful, informative, and interesting links we’ve found, so that you can sleep at night while Kfir isn’t. We hope you’ll sign up by filling out the form below. And if you have any links you’d like to share with us, feel free to tweet us at @PravdaMG.

The Ever Changing Role of a Company Website

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A lot has changed since our first site went live back in 2007. First, the site hosted my personal-turned-professional-turned-company blog. Then, after recruiting our first employee, we wanted something online as soon as possible, so we put together a site using a mixture of quotes. It was terrible. We subsequently created another site offering more information about clients and our team.

In every phase, – it was a tough, long process, with endless meetings and reviews. It took us so much effort back then, that I have to admit that at some stage I almost gave up on changing the site to support our services.

The Internet has undergone dramatic changes since those early years. When we started, real-time web was a geeky term, and Twitter was used only by a small group of online media enthusiasts. Now it fuels revolutions. The amount of content available online is growing at an exponential rate, along with its discoverability. The number of platforms individuals are using today to communicate is also increasing; forcing companies to have a presence in multiple sites and networks. A company’s site, once the most important point of contact with actual and prospective clients, has suddenly become only one of many channels for interacting with target audiences.

Both we and our clients found ourselves in a challenging situation, managing multiple touch points. We needed to be able to respond quickly and to evolve in response to changes both in market demands and in a company’s products and services. Suddenly, the six-month-website-planning-until-launch process didn’t make sense to us. We couldn’t afford it. We needed to become lightweight in order to respond quickly to market needs and to be able to refine our offering based on market feedback in minimum time.

There’s a fashionable term for that: lean. More

What Happens When A Company Loses Credibility?

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WAZE, a social navigation application for your Smartphone is one of Israel’s favorite apps for navigation on-the-go. With user-generated reports, this app helps drivers avoid traffic jams and find more durable roads. And it worked well – with almost no hitches. But then on Valentine’s Day 2012, the company upgraded the Software. While the upgrade should have been seamless, it had several bugs and users soon found themselves directed straight into traffic jams, or off-course by several kilometers. (Imagine you want to take your sweetheart out for a romantic dinner at a new restaurant, and you end up at the cement factory in Ramle instead.)

Anyway, in a recent interview with The Marker, Kfir Pravda, the CEO of Pravda Media Group, explains the implications of this loss of credibility for WAZE : “The greatest challenge for WAZE is to regain the users’ trust. If the problem is localized and the company apologizes and explains, this will ameliorate things. But if malfunctions repeat – that’s another story.”

This is an important lesson for companies everywhere. Mistakes happen. Period. And owning a previous error — accepting responsibility, and taking measures to ensure that these mistakes don’t happen again — is a true sign of leadership.

For the full article in Hebrew, please visit: http://www.themarker.com/hitech/1.1649716

Pravda Media Group (Sort Of) at CES 2012

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The PrimeSense Booth at CES

Every January, the Consumer Electronics Show becomes the center of the tech universe, and geeks and gadget lovers from all over the globe flock to Las Vegas for four days of sensory overload.

This year, Pravda Media Group was at CES, too.

Sort of.

One of our clients, PrimeSense revolutionized the living room experience at CES,  and we had to be there too.  Right there, in the PrimeSense “living room.” At CES. In Las Vegas.  On the other side of the world.

But since we haven’t yet figured out a way around the whole space/time continuum thing we did the next best thing:

We created a Live Room,  a real-time marketing operation that allowed us to engage with our target audience as if we were directly on the floor at CES.

The War Room from Dr. Strangelove ain't got NOTHING on Pravda Media Group

We used Tra.cx and TweetDeck to search the internet for relevant people and discussions related to the event.  Then, we were able to engage with them on various social media platforms in real-time.   In addition to this, we also had a camera at the PrimeSense booth rigged to send images directly to us so we could post the photos and videos online on Facebook, Twitter, and Google+, as well as add them to the Live Site we created to feature real-time PrimeSense and CES coverage.

Our Live Site offered real-time updates, photos and videos of PrimeSense and CES.  We combined live  news, video, Twitter, and Instagram feeds to create a virtual experience for anyone who wished they could be at CES and couldn’t, or who were at CES and wanted an effective way to see everything that was happening at the event in real-time.

@GoPrimeSense is at #CES 2012!

And so it went, on into the night: While folks in Las Vegas drank their coffee and traipsed the halls of one of the biggest tech shows in the world, all of us at Pravda Media Group pounded our keyboards and scoured the internet for interesting material to share about our client and provide value for our target audience.

(And we drank coffee, too. After all, it was after midnight in Israel.)

In Yiddish, there’s a saying “you’re tuchus can’t dance in two weddings at the same time.” Well,  it turns out, you can.   Through solid team-work both internally at Pravda Media Group, and with PrimeSense, we made it happen.  And the numbers also reflect the success of this operation: PrimeSense was mentioned over 1600 times on Twitter, and using our various monitoring platforms along with our rapid response time, we were able to increase engagement on Twitter by almost 300%.

And, at the end of the day, (well, um, the beginning of the day, because of the time difference!), we all enjoyed the challenge of being in two places at once.