Events

How do you generate leads in a strictly digital world?

click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail

As the marketing industry continues to transition to digital, marketers must also adjust their lead generation strategies to apply to the digital world. It’s no longer enough just to gear up for your conference season; marketers must be able to reach new leads – and nurture existing leads – at multiple touchpoints and through multiple channels. More

#B2BTalks April 26 – When Paid Media Meets Content Marketing

click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail

#B2BTalks 7

Digital marketers may find it challenging to find the right balance between paid media and content marketing in order to yield the best results for lead generation. At the next #B2BTalks Sunday, April 26, 6pm – our panelists will offer solutions to this challenge, as well as tips that you can implement in your own digital marketing strategy. More

How to Digitally Transform Your Marketing Organization

click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail

thumbnail-1

Last week we braved the inclement weather for our #B2BTalks event held at Mike’s Place in Ramat Hachayal. There, our three panelists – Efrat Fenigson, Senior Director of Marketing Communications at Viaccess-Orca; Guy Hilton, Head of Marketing, Amdocs Portfolio, at Amdocs; and Yifat Mor, Director of Marketing, ClickSoftware – discussed the differences between traditional and digital marketing, the challenges companies face when shifting to digital marketing, as well as the technologies needed for a marketing organization to go digital. More

#B2BTalks – Digital Transformation of Your Marketing Organization

click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail

grandma_360-1The way buyers interact with companies has changed, and marketing organizations are faced with the challenge of adapting in order to better communicate with them. No longer can marketing efforts be solely based on campaigns; rather, organizations must constantly engage with customers, interacting with them at multiple touchpoints.

More

How to Get the Innovative Best Out of Your Marketing Machine

click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail

In this #B2BTalks video series, a lively and captivating panel discussed a topic many of us in the marketing world struggle with every single day – how to get your marketing machine performing at its innovative best.

Each panelist came up with some superb tips on how they fire-up innovation in their own marketing machine. Below are just a few words of wisdom garnered from the session – there’s plenty more in the video above! More

8 Expert Tips to Face Your Biggest Marketing Challenges

click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail

We’re moving right along in our third series of #B2BTalks, this time bringing you three marketing experts from vastly different backgrounds. When talking about scaling, it’s important to recognize that every company, no matter big or small, faces similar challenges. Across the board, marketing budgets and people power always tend to be the hot topics. Instead of backing down, with some careful analysis and planning, you can use your challenges to your advantage, moving your business forward. More

No Company is Safe – Challenges in Scaling Your Marketing Organization

click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail

We’re moving on up to the next series of our #B2BTalks video installments. We discussed How to Build Your Sales and Marketing Machine in the last series, and this time we’re talking scalability. Before we dive too deep, we’re going to start with the challenges us B2B marketers face. In today’s video, we’ll hear from 3 expert panelists, ranging from a company made up of a 1-woman show, to a 2-and-a-half person team, to a global organization with an 80-person marketing team. Believe it or not, we all have challenges and no organization is perfect. More

Growth Hacking in Tel Aviv

click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail

Growth Hacking Conference

This Sunday morning after a second cup of coffee, we joined about 150 digital marketers and entrepreneurs at Israel’s Growth Hacking Conference, featuring the growth hacking expert and Co-founder of Kissmetrics, Neil Patel. The room was filled with people with all kinds of business ideas, from online dating resources and project management platforms to customer loyalty app development. But each of us in the room had one thing in common. We need new, effective and low cost ideas for driving traffic to our websites and increasing the number of leads we see each month.

Here are just some of the key takeaways from Neil’s presentation that we want to share:

More

Building the Sales and Marketing Machine – Everything is Measurable

click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail

Experiment, incentivize, measure ‒ that’s the message that emerged from the second video of the #B2BTalks series. On December 8, 2013, Kfir Pravda, CEO, Pravda Media Group sat with Saar Bitner, former VP Marketing, SiSense; Udi Ledergor, former VP Marketing, Panaya; and Dori Harpaz, Marketing Manager, Incapsula, to tackle the challenge of building a sales and marketing machine. More

By Popular Demand, #B2BTalks Video Series Now Available Online

click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail

Even digital marketers need to meet face-to-face sometimes.

That was the premise when we created #B2BTalks last year – a place where B2B marketers could meet up, enjoy a beer, network and share tricks of the trade – all in the laid-back setting of a bar instead of a formal conference. More