Events

Top Expert Tips for Digital Transformation

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The question posed to our panelists in this installment of #B2BTalks was one that marketers could practically apply to their own experiences in their organizations. Kfir, as the panel moderator, asked each panelist to give their best tip to help companies going through a transition to digital marketing. More

Recipe for Success: The Technology Behind the Scenes

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In this installment of #B2BTalks, our panel discusses what technologies they are using behind the scenes in order to be able to track and attribute revenue to a meaningful marketing activity. More

How To Convince Management to Use a Digital Approach

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The decision to switch to digital marketing is not always an easy one, especially if there is pushback from management. Our panel discussed some of the issues and solutions faced when convincing the decision makers that digital is a necessity. More

The Challenges of Transitioning to Digital Marketing

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In this #B2BTalks video, our panelists outline two of the major challenges marketers are facing today when trying to bridge the gap between traditional and digital marketing. More

How Would You Define the Difference Between Traditional and Digital Marketing?

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In the first video installment of the #B2BTalks event 5, we take a look at what, if anything, is the difference between traditional and digital marketing. The panel tackles a topic that is one of the biggest challenges for B2B marketers today: The world of marketing has changed drastically. More

Demand Generation, LinkedIn and Content Marketing Best Practices by Pravda Media Group, IBM, and LinkedIn

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We love LinkedIn. It’s a key platform in every demand generation program that we run – for ourselves and our clients.

We love what IBM is doing with LinkedIn. Tomer Zuker became an unofficial LinkedIn ambassador, sharing his knowledge with the industry.

And last, but not least, we admire the astounding work done by the Israeli Export Institute in helping Israeli companies, large and small, up their game in the international markets. More

Lead Generation Tips and Tricks from the Experts

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In the last segment from #B2BTalks 4, our panel of speakers share their top lead generation tips and tricks. Watch the video here to learn the many ways our industry leaders handle leads with multiple touch points, as well as how to personalize your message for maximum impact.

Thanks to our panelists:

Roy Man, founder & CEO, daPulse
Moshe Milman, Co-founder & VP Operations, Applitools
Ramel Levin, VP Marketing, CloudEndure

Moderator:
Kfir Pravda, CEO, Pravda Media Group

How and When to Engage Prospects for Maximum Influence

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In this #B2BTalks video our panelists go into the importance of reaching prospects at the right place at the right time. They give real-life examples of what worked for them, and offer practical and usable advice. Watch the video below for their tips.

Click here to join the #B2BTalks Community!

How to Win the B2B Market in 2016

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B2B Marketing Summit

17.6 touch points are required on average to close a B2B deal today.

According to BrightFunnel, a company that analyzes funnel performance of enterprise companies such as Cloudera, this number grows every year, as well as the time required to close a deal, and the time it takes a lead to become relevant to sales. This is the reality that we are all facing, and it seems that things are going to get worse. With 76% of B2B marketers planning to create more content in 2016, we will see more leads coming into our pipeline in earlier stages, increasing the need for smart nurturing and insights into the buyer journey. More

Let’s Seize the Moment at IBM BusinessConnect

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“What is the most important thing for a company? Is it the cash flow? Is it the inventory? Nuh-uh. It’s the people. The people.”

Whether or not you take management advice from Michael Scott, Regional Director of Dunder Mifflin from the popular comedy show The Office, he makes a valid point. While we may rely more on our iPads than our paper distributor in order to run our daily business operations, what’s really most important is the people, our customers.

Customers today have high expectations and hold more power than ever before. IBM is plowing forward with various platforms to help marketers meet these demands. In a world with constant connectivity, customers demand almost instant responses and one misstep in their buying experience can leave them running to your competitor, along with hundreds of their Facebook friends and Twitter followers. This is the challenge that IBM’s various marketing platforms face. These include Silverpop and Unica for marketing automation, along with Watson and other Business Intelligence platforms for valuable insights. More