Coffee Break

Our Ultimate Summer Reading List

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Summer is a great time to disconnect, slow down, and find some time to read all those books that we put on our list over the past year.

I asked my team what books everyone should read at least once in their life and below are recommendations by some of the PMG team. They’ve recommended books ranging from history to technology, autobiography to sports, and even a touch of self-help with a healthy dose of our favorite classics. All are thought-provoking, and we hope they motivate you to action and a healthy life balance. More

5 of our Best Marketing Blog Posts From 2014

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If you’re like me, it feels like just yesterday I was relaxing on the beach sometime in mid-June. Then I blinked, woke up one morning, scrolled through pictures of Christmas trees on my Instagram, and someone asked me what my New Year’s resolution is. New Years already? Maybe you’re also wondering, what the hell happened to 2014? Well, I’m here to help you out. While I can’t help you with remembering what you did last summer, when it comes to B2B marketing, I’ve got you covered. Here I’ve gathered 5 of my favorite content pieces from our blog this past year.

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Information Addicts Anonymous

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Our CEO is…well…special. He always sends us articles that he’s reading at all hours of the day and night, whether it’s about the latest digital marketing trends, Facebook’s recent update (again), a cool iPad app he found that’s going to make our lives easier and more productive, a podcast about typography (seriously), or even a cool new design site. We don’t know how he consumes so much information – or even if he sleeps! – but we’re happy he does. He’s like our own personal feedly with only the saved content, and we’re happy to make him yours too.

Kfir Screens

We’re going to send out a bi-weekly email with what we think are some of the most useful, informative, and interesting links we’ve found, so that you can sleep at night while Kfir isn’t. We hope you’ll sign up by filling out the form below. And if you have any links you’d like to share with us, feel free to tweet us at @PravdaMG.

Coffee Break: Superbowl commercials, Israeli start-ups, Facebook's Clay Feet and Google's (Potential) Greek Tragedy…

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We’ve been reading some great stuff at Pravda Media Group that you might enjoy as well.  So, pour yourself a cup of coffee, sit down, and get your read on — you’ll feel more productive than if you’re just trawling Twitter.  Unless you’re Robert Scoble.


Super Bowl 2012: 10 of the best commercials from this year’s Big Game

What was favorite commercial the Superball?  We’re (still) loving the Seinfeld Acura ad.

10 Israeli Startups With Huge Potential

We love startups, especially when they are lean, responsive and building something useful we love. Ben Lang wrote a great post @ Epic Launch featuring top 10 Israeli startups with huge potential. We agree with his assessment.

Facebook: Here Are the 35 Things That Could Kill Our Company

Now that Facebook has gone public, it has had to disclose the top 35 things that could destroy the company.

It’s Not Whether Google’s Threatened. It’s Asking Ourselves: What Commons Do We Wish For?

John Battelle makes an interesting case for the future of the web, and claims that the web as we know it is under severe, long-term attack by forces of our own creation.  Think Greek Tragedy.  Only Postmodern.

Coffee Break: Startup Branding, Apple and the American Middle Class, Killing Hollywood, Textbooks and the Future of education

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We’ve been reading some great stuff at Pravda Media Group that you might enjoy as well.  So, pour yourself a cup of coffee, sit down, and get your read on — you’ll feel more productive than if you’re just trawling Facebook.

Startup Branding: A Practical Guide for Entrepreneurs

http://onstartups.com/tabid/3339/bid/76648/Startup-Branding-A-Practical-Guide-for-Entrepreneurs.aspx

 

This is a fantastic post by  Mike Troiano about branding, and why startups should invest more time and clarify  the emotional value of their brand.

 

 

Apple, America and a Squeezed Middle Class

http://www.nytimes.com/2012/01/22/business/apple-america-and-a-squeezed-middle-class.html

 

New York Times offers a fascinating look at the changes in economics and manufacturing which have caused America to lose almost all its manufacturing labor and have severely damaged America’s middle class.

 

Killing Hollywood Will Require Learning Hollywood’s Game

http://pandodaily.com/2012/01/20/killing-hollywood-will-require-learning-hollywoods-game/

 

With the SOPA fiasco, Y Combinator’s Paul Graham wrote an interesting piece  Just kill Hollywood. The point of his post is that it’s not piracy that will kill the movie business, instead it’s different forms of entertainment that will emerge in the upcoming years and gobble up the old paradigm.   Lacy claims that in order to actually “kill” or compete with Hollywood, start-ups need to learn their game and let go of the mindset that eyeballs equal quality.

 

Why textbooks of the future are not books

http://gigaom.com/apple/why-textbooks-of-the-future-are-not-books

 

Erica Ogg wrote a post about Apple’s new foray into education with textbooks. (rightfully!) claims that these new textbooks are not books at all, but are instead interactive learning experiences: You have text, of course, but you can drag in image galleries, embed videos, 3D models, presentations and slideshows. You can touch and swipe and watch instead of just reading and taking notes.