Business

Marketing Without a Budget

Marketing Without a Budget
click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail

Let’s talk for a second about “marketing without a budget.”

There are two types of people who usually promote this concept:

Growth hacking consultants and marketing agencies – smart folks who write posts about marketing without a budget to promote their growth hacking consulting services or related products. Did you see the words consulting and products? Yep, there’s a budget right there.

CEOs or marketing leaders of small startups – these smart folks are doing a lot of manual/tactical work on their own, and present it as if it’s not a budget. More

From Cool Vendor to Magic Quadrant – Best Practice for Working with Gartner

From Cool Vendor to Magic Quadrant – Best Practice for Working with Gartner
click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail

World leading technology research and advisory firm Gartner influences the decision-making processes of IT and vendor companies globally. We recently interviewed Gartner Business Development Director, Nancy Shapira-Aronovic, to find out how Israeli companies can improve their exposure with this influential company. The interview centered on two important Gartner reports: Cool Vendor and Magic Quadrant. We discussed the differences between them and Gartner’s criteria for both Cool Vendor and Magic Quadrant status.
More

Get the Budget You Need

click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail

“My CEO sees the marketing department as a presentation factory.”
“Management doesn’t approve additional budget for anything besides events.”
“Our job is to create collateral for the sales team, nothing more.”
“We had amazing PR a couple of months ago, and no one understands the success.”
“We need a new website, but management won’t approve it.”
“We don’t do social media; our CEO doesn’t believe in it.”

More

All Enroll! How We Created The PMG University

click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail

PMG University

A few months ago, I stepped into our CEO’s office with an idea that had been floating around in my head for a few days. The premise was simple: What if we could build a simple framework to share all of the knowledge and expertise we’re accumulating as digital marketers? Wouldn’t Pravda Media Group be a better place if everyone could freely and openly share their insights?

More

No Visitor Left Behind

click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail

We all love traffic. No, not the bumper-to-bumper kind that we spend quality time with each morning. But the kind we find online that comes in increasing numbers after you write that clever blog post and share it across your social channels, or the kind that arrives at your carefully-built landing page after you begin an email campaign.

What happens next? We watch the traffic go and can only hope that one day it will return.

According to Marketo, 98% of your website traffic is anonymous, meaning that you don’t have any information about them and therefore no way to connect. You’ve done the work of getting people to your website and now it’s time to make it worth something. More

One for All – All for One

click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail

IMTC & UCI Forum Merger brings us closer to Unified Communications

logo-ucif

There are always some nice perks when it comes to working with loads of different companies and technologies, in the B2B arena.  Besides the pace and the dynamic nature of digital marketing, once in awhile, you feel as if you are part of something – something major. More

Can’t Agree More

click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail

…The primary problem with the funnel is that the buying process is no longer linear. Prospects don’t just enter at the top of the funnel; instead, they come in at any stage. Furthermore, they often jump stages, stay in a stage indefinitely, or move back and forth between them….

Excellent HBR article, that is a must read for every B2B Marketer.

PSA – Twitter, LinkedIn Updates for B2B Marketers

click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail

 

Twitter new profile

Twitter and LinkedIn are important traffic, lead generation and engagement platforms for B2B marketers.

Both are changing their profile and company pages in the next couple of weeks: More

What Happens When A Company Loses Credibility?

click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail

 

WAZE, a social navigation application for your Smartphone is one of Israel’s favorite apps for navigation on-the-go. With user-generated reports, this app helps drivers avoid traffic jams and find more durable roads. And it worked well – with almost no hitches. But then on Valentine’s Day 2012, the company upgraded the Software. While the upgrade should have been seamless, it had several bugs and users soon found themselves directed straight into traffic jams, or off-course by several kilometers. (Imagine you want to take your sweetheart out for a romantic dinner at a new restaurant, and you end up at the cement factory in Ramle instead.)

Anyway, in a recent interview with The Marker, Kfir Pravda, the CEO of Pravda Media Group, explains the implications of this loss of credibility for WAZE : “The greatest challenge for WAZE is to regain the users’ trust. If the problem is localized and the company apologizes and explains, this will ameliorate things. But if malfunctions repeat – that’s another story.”

This is an important lesson for companies everywhere. Mistakes happen. Period. And owning a previous error — accepting responsibility, and taking measures to ensure that these mistakes don’t happen again — is a true sign of leadership.

For the full article in Hebrew, please visit: http://www.themarker.com/hitech/1.1649716

Babylon Touch, PrimeSense and OpenNI at GDC 2012, and the OpenNI Challenge

click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail

We’ve got some exciting things happening for our clients:

Babylon just launched a cool new app for the iPhone that received over 100,000 downloads in the first week!  The reviews are coming in, and the consensus seems to be that the Babylon Touch is both useful and user-friendly.


See?

GDC 2012

In other news, OpenNI and PrimeSense just presented at the GDC in San Francisco.  The discussions were lively and stimulating, and covered an array of topics including the capabilities of 3D sensing technologies.

Meanwhile, OpenNI is also getting ready to launch an exciting challenge for game developers. This contest will take place from April 1st-August 1st, and is two-fold:  The first part of the competition is a Twitter raffle from April 1st-May 1st where participants tweet in order to enter to win one of ten free ASUS Sensors. Anyone can enter — you just have to follow @OpenNI on Twitter and tweet with a specific message which will  be released by our client very soon.

But that’s not all!  Meanwhile, developers will also be able to  create an app using the OpenNI standard — and, if they win the Twitter raffle, they may also use the ASUS sensor.  Once completed, they can upload the app and a short video explaining how the app works to the official competition website where it will be voted on by website viewers as well as by a panel of distinguished industry leaders.   The grand prize is a free trip to IBC 2012 in Amsterdam in September!

For more information, please check out http://www.opennichallenge.com/

We’d also love to hear what’s going on in your company!  What’s new?  Has it been an interesting and challenging week?  What sort of projects do you have on the horizon?