Budget

Marketing Without a Budget

Marketing Without a Budget
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Let’s talk for a second about “marketing without a budget.”

There are two types of people who usually promote this concept:

Growth hacking consultants and marketing agencies – smart folks who write posts about marketing without a budget to promote their growth hacking consulting services or related products. Did you see the words consulting and products? Yep, there’s a budget right there.

CEOs or marketing leaders of small startups – these smart folks are doing a lot of manual/tactical work on their own, and present it as if it’s not a budget. More

The State of Marketers

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In part 1 of #B2BTalks 8, Planning your Annual Marketing Strategy, Nancy Shapira, Business Development Manager for Gartner Israel, discussed some of the results from a Gartner Report regarding the state of marketers going into 2016. The report focused on North American and UK-based businesses with a yearly revenue of at least $500 million. More

How To Convince Management to Use a Digital Approach

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The decision to switch to digital marketing is not always an easy one, especially if there is pushback from management. Our panel discussed some of the issues and solutions faced when convincing the decision makers that digital is a necessity. More

The Challenges of Transitioning to Digital Marketing

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In this #B2BTalks video, our panelists outline two of the major challenges marketers are facing today when trying to bridge the gap between traditional and digital marketing. More

How and When to Engage Prospects for Maximum Influence

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In this #B2BTalks video our panelists go into the importance of reaching prospects at the right place at the right time. They give real-life examples of what worked for them, and offer practical and usable advice. Watch the video below for their tips.

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Why Email is Still the Best Channel for Lead Nurturing

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Banksy Email

Businesses that fail to nurture their leads are almost certainly wasting marketing budget, especially for businesses with long sales cycles. As Ramel Levin, VP of Marketing at CloudEndure notes, 75% of leads will not convert immediately and need to be nurtured. More

No Company is Safe – Challenges in Scaling Your Marketing Organization

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We’re moving on up to the next series of our #B2BTalks video installments. We discussed How to Build Your Sales and Marketing Machine in the last series, and this time we’re talking scalability. Before we dive too deep, we’re going to start with the challenges us B2B marketers face. In today’s video, we’ll hear from 3 expert panelists, ranging from a company made up of a 1-woman show, to a 2-and-a-half person team, to a global organization with an 80-person marketing team. Believe it or not, we all have challenges and no organization is perfect. More