According to The Payoffs of Improved Sales & Marketing Alignment, from December 2016, US businesses have lost almost $1 trillion a year due to sales and marketing misalignment.
Until recent years, the traditional selling process consisted of marketers handing leads off to the sales team and then the sales going ahead in attempting to close those leads. As of today, this still remains the process, however, sales teams are now more often depending heavily on marketing teams to qualify leads and produce content that helps them tell a story and ultimately move the lead down the funnel into a paying customer.
February 27, 2019
Why I Decided to Travel to Cork and Meet with the Team Behind Teamwork
Kfir Pravda B2B Digital Marketing, Project Management #B2BTalks, B2B Digital Marketing, Big Ideas, Business, Inside Pravda Media Group, Marketing, Technology 0 Comments
So, I found myself on an airplane to Cork, Ireland to meet the awesome team behind Teamwork. Teamwork, a leading online project management and chat messaging software is our tool of choice to run our projects, internally, with customers, and partners here at Pravda Media Group.
Why am I traveling all the way to the “foodie capital” of Ireland to meet them? Let’s find out…
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