Let’s face it - the B2B buyer experience is broken. We all feel it, we all know it, we all suffer from
Category: #B2BTalks
Why I Decided to Travel to Cork and Meet
February 27, 2019
So, I found myself on an airplane to Cork, Ireland, to meet the awesome team behind Teamwork. Teamwork, is a leading online
Bridging the Gap: 3 Ways Sales and Marketing Suffer
December 23, 2018
According to The Payoffs of Improved Sales & Marketing Alignment, from December 2016, US businesses have lost almost $1 trillion a
Kaltura’s Newest Marketing Campaign Is Child’s Play
October 28, 2018
Ever wonder if B2B marketing should focus more on analytics or creativity? Is there a lack of art in the way we
Best Practices in Effectively Promoting Your Webinar
September 5, 2018
Is your next webinar event on the horizon? Are you incorporating it into your marketing plan and budget? You’re thinking, well usually
How to Gain the Sales Team’s Trust with Account
November 13, 2017
The key to a successful ABM program is the collaboration between marketing and sales. Unfortunately, it’s not such an easy relationship to
Content is Your Sales Enablement Tool
December 29, 2019
Kylie Cohen
The secret to understanding your clients is through content marketing. It helps build client trust, generate leads and brand loyalty. When we build a marketing funnel content ranks with high priority and it is what moves customers along their journey; which, we can measure results through engagement rates, video watch, ebook downloads, blog post reads and shares, and much, much more.