Nov 13, 2017
The key to a successful ABM program is the collaboration between marketing and sales. Unfortunately, it’s not such an easy relationship to uphold. Often times sales doesn’t recognize the value that marketing provides, and isn’t willing to work together. This problem is more widespread in larger organizations, where teams and departments are bigger.
So what can we do about it? More
Oct 9, 2017
Account Based Marketing requires a change in strategies, budget allocation, and processes. Once you’ve put them in place, you may wonder how you can evaluate the effectiveness of this new marketing approach. Here are some key indicators to consider when trying to assess ABM’s success. More
Oct 2, 2017
We’ve covered the basics of Account Based Marketing (ABM) in previous blog posts, but now it’s time to get down to business. There are a few different approaches to setting up and implementing an ABM program, and at our #B2BTalks event industry experts shared their secrets to ABM success. Let’s take a look at how you can carry out your ABM program, from identifying decision-makers in key accounts to deciding where to spend your resources. More
Sep 12, 2017
At our #B2BTalks event, we were joined by Mike Telem, VP Product Marketing at Marketo, Dana Poleg, VP Marketing at Kaltura, and Rafi Kretchmer, VP Marketing at Panaya, to discuss Account Based Marketing (ABM), its evolution throughout the years, and its contribution to the marketing field. Let’s start from the beginning. More
Aug 13, 2017
Despite its size, Israel manages to be one of the top leading countries in every industry around the world thanks to its unique culture. At our #B2BTalks event that focused on innovation in B2B marketing, we were joined by Inbal Arieli, VP strategic partnerships at Start-Up Nation Central. She discussed her experiences in the start-up ecosystem, and some of the interesting aspects of Israeli culture that make it so innovative. More
Apr 24, 2017
Photo credit Johnny Silvercloud CC 2.0
Account based marketing (ABM) has been a hot topic in B2B marketing circles over the last couple of years. But what is ABM exactly?
Account Based Marketing search trend since December 2014. Source: Google Trends
Mar 13, 2017
We’ve spoken with a lot of marketers over the years and we’ve found one common challenge among them: finding the right talent for their marketing organization.
What are some of the titles that are difficult to fill and qualities that are hard to find? More
Feb 16, 2017
Does a high-priced conference ticket promise higher quality of content and better value for money and time? As a busy professional, which events should I spend my time and money on?
Many of my colleagues are facing this question, either as freelancers or in a corporate capacity.
Over the years I have been a conference participant, speaker, organizer, and sponsor both in Israel and worldwide. The Israeli market is a tough one since Israelis are not easily persuaded to pay for knowledge – evident from their unwillingness to pay for research, consultation services, etc. But conferences can be valuable. More
Jan 16, 2017
In today’s marketing ecosystems there is an abundance of technologies and tools to help with everyday tasks – the problem is to know which ones are worth the investment. Luckily, our #B2BTalks panel tackles that very question. More
Jan 1, 2017
Planning your company’s marketing strategy for the upcoming year can be challenging, to say the least. There are so many factors to consider; among them is the question of how much to invest in digital efforts versus physical events. Luckily we have a panel of marketeers ready to share their opinions on the topic. More
