#B2BTalks

Bridging the Gap: 3 Ways Sales and Marketing Suffer from Misalignment

click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail

 

According to The Payoffs of Improved Sales & Marketing Alignment, from December 2016, US businesses have lost almost $1 trillion a year due to sales and marketing misalignment.

Until recent years, the traditional selling process consisted of marketers handing leads off to the sales team and then the sales going ahead in attempting to close those leads. As of today, this still remains the process, however, sales teams are now more often depending heavily on marketing teams to qualify leads and produce content that helps them tell a story and ultimately move the lead down the funnel into a paying customer.

More

Kaltura’s Newest Marketing Campaign Is Child’s Play

click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail

Ever wonder if B2B marketing should focus more on analytics or creativity? Is there a lack of art in the way we market to our audience? B2B marketing is only boring if we allow it to be. A successful marketing practice is not necessarily always about the big numbers and the finances needed, it’s about actually thinking outside of the box…way outside the box.  More

Best Practices in Effectively Promoting Your Webinar

click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail

Is your next webinar event on the horizon? Are you incorporating it into your marketing plan and budget? You’re thinking, well usually webinars can cost an arm and a leg, but that’s not always the case. 

More

What Makes Israel So Innovative?

click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail

Despite its size, Israel manages to be one of the top leading countries in every industry around the world thanks to its unique culture. At our #B2BTalks event that focused on innovation in B2B marketing, we were joined by Inbal Arieli, VP strategic partnerships at Start-Up Nation Central. She discussed her experiences in the start-up ecosystem, and some of the interesting aspects of Israeli culture that make it so innovative. More

How to Find the Right Talent for Your Marketing Organization

click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail

We’ve spoken with a lot of marketers over the years and we’ve found one common challenge among them: finding the right talent for their marketing organization.

What are some of the titles that are difficult to fill and qualities that are hard to find? More