B2B Digital Marketing

Weekend Treats for Your Morning Coffee

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Throughout the week, we here at Pravda Media Group put on our helmets, grab our picks and head down to mine some interesting articles for you. We separate pieces of coal from real diamonds. And now that the weekend is approaching, here are the best articles we posted this week to read while you’re enjoying your morning coffee.

Who doesn’t love a fun party over the weekend? Planning a party is challenging and requires a lot of thinking about the people you are inviting, what kind of food to serve, etc. In this article, Jamie Fairbairn finds many similarities between Online Marketing and throwing a party. When inviting your friends to a party, you want to reach them on their preferred channel of communication. To help you do that here are 5 mobile marketing tools to reach your customers on the go.

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Social CRM: The Missing Link Between Awareness and Leads

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For years, the main purpose of social media campaigns was to create awareness. Companies would run campaigns on Facebook or Twitter, engage with their audience and then measure the campaign’s effect in key performance indicators (KPIs). KPIs include the amount of conversations about the brand, the increase in content distribution due to the campaign, and the rise in the level of engagement with the company or brand. While in many B2C settings these goals are important, B2B companies have been looking for ways to make a more direct impact on their revenues.

The Missing Link

One of the biggest challenges in using social media for B2B marketing was connecting awareness campaigns to specific potential buyers. Let’s take a Twitter campaign, for example. A company would send out information about its product. Twitter users would favorite it or retweet it to their followers, thus affecting the amount of engagement with the company. But what if a user is a potential buyer seeking possible solutions for a problem? More

Information Addicts Anonymous

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Our CEO is…well…special. He always sends us articles that he’s reading at all hours of the day and night, whether it’s about the latest digital marketing trends, Facebook’s recent update (again), a cool iPad app he found that’s going to make our lives easier and more productive, a podcast about typography (seriously), or even a cool new design site. We don’t know how he consumes so much information – or even if he sleeps! – but we’re happy he does. He’s like our own personal feedly with only the saved content, and we’re happy to make him yours too.

Kfir Screens

We’re going to send out a bi-weekly email with what we think are some of the most useful, informative, and interesting links we’ve found, so that you can sleep at night while Kfir isn’t. We hope you’ll sign up by filling out the form below. And if you have any links you’d like to share with us, feel free to tweet us at @PravdaMG.

B2B Content Marketing Dirty Little Secrets

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B2B Content Marketing Secrets

According to Content Marketing Institute’s latest report, B2B marketers’ biggest challenge is producing enough content to feed their online channels. As an agency managing content marketing initiatives for our clients, we learned that content quantity is key for driving traffic, but the secret sauce lies elsewhere. More