B2B Digital Marketing

Social Media Planning Tool for CMOs

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Here’s a great infographic by Adobe that shows the value each social media platform could provide when it comes to traffic generation, SEO, customer communication and brand awareness. When it comes to B2B, LinkedIn is way more important, but still there’s a lot of valuable information here.

Enjoy!

 

The CMO

by johnmnelson.
Explore more infographics like this one on the web’s largest information design community – Visually.

#B2BTalks – How to Scale Your Marketing Operation

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While marketing budgets may not be increasing, your clients’ expectations are. Marketers are tasked with the challenge of doing more with less, without compromising on quality. At our upcoming #B2BTalks, we’ll discuss tips to scale your marketing operation including best practices, technologies, and case studies. More

Revenue Attribution 101

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First, let’s get in the mood for this post.

While in the past, in the corporate arena, this question was mainly targeted at the VP of Sales, today marketing folks are feeling the pressure to perform based on tangible, business KPIs. More

5 Pitfalls to Avoid When Choosing Between Marketo, Pardot, Act-On, and any other Marketing Automation Platform

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The need for Marketing Automation is booming, with old and new vendors pushing their offering aggressively. After almost two years of helping companies evaluate these solutions, we identified the main challenges some of these companies face when comparing the different solutions in the market. Here are the main ones: More

Webinar on Scaling B2B Marketing Operations: Check!

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We resolved to start sharing more insight and B2B marketing know-how with our audience, and accepted an opportunity to take part in a joint webinar with Oktopost. On Tuesday, January 21st, our CEO, Kfir Pravda, will host that very webinar, entitled “How to Scale B2B Marketing Operations.”

Kfir is going to share a lot of tricks of the trade. The discussion will be about scaling marketing operations. Strategies to be discussed in-depth include social media, operations, integrations, and marketing automation.

Click here to sign up for the webinar, and learn how to scale your B2B marketing activities effectively.

Also – join us for a special #B2Btalks Breakfast Workshop on January 21st, which will focus on use cases for marketing automation. Click here to register. We also invite you to download the latest in-depth B2B marketing paper by Kfir, titled “8 Simple Use Cases for Marketing Automation”. It offers a great deal of valuable insight for B2B marketers struggling to figure out how marketing automation can fit into their processes.

Marketing Automation Fear? The Answer is Here!

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We get many emails and phone calls (almost on a regular basis!) from companies with questions and concerns on marketing automation. This useful tool is aimed at marketing specialists, and we enjoy talking about how to use marketing automation to simplify and improve marketing operations. More

#B2BTalks Breakfast – Marketing Automation Workshop

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B2BTalks logo

Marketing automation, a product aimed at marketing specialists, possibly bears the most misleading and underselling name for one of the most useful technologies out there.

So what exactly is marketing automation? Join us for a special #B2BTalks Breakfast Workshop Tuesday, January 21, at Deca in Tel Aviv. Enjoy a full breakfast buffet at 9am followed by a session led by Kfir Pravda (of Pravda Media Group). For a primer, please download our in-depth paper. More

What technology do you need to build a sales and marketing machine?

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Our first video from the second #B2Btalks event is now live!

In this video, Dori Harpaz, Udi Ledergor, Saar Bitner, and I discussed the technologies involved in building a winning sales and marketing machine.

We also touched the way events fit into the bigger picture, and what the role of content marketing is in creating a sustainable marketing operation. More

#B2Btalks – Marketing Cloud-based Products

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#b2btalks cloud

B2B Cloud companies based in Israel face a set of challenges as they market their products and services to global audiences and customers, from cultural differences to working with local marketing teams.

Join us Sunday, October 27 at 6pm and meet B2B marketers who will discuss the Challenges, Tools, and Tips to succeed in marketing cloud-based products to global audiences. There will be a Q&A following the panel – we encourage an open discussion so get your questions ready! Refreshments will be served. For those who can’t make it, we will provide a link to join us via Google Hangout. You can also follow the conversation at #B2Btalks. More

Weekend Treats for Your Morning Coffee

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Throughout the week, we here at Pravda Media Group put on our helmets, grab our picks and head down to mine some interesting articles for you. We separate pieces of coal from real diamonds. And now that the weekend is approaching, here are the best articles we posted this week to read while you’re enjoying your morning coffee.

Who doesn’t love a fun party over the weekend? Planning a party is challenging and requires a lot of thinking about the people you are inviting, what kind of food to serve, etc. In this article, Jamie Fairbairn finds many similarities between Online Marketing and throwing a party. When inviting your friends to a party, you want to reach them on their preferred channel of communication. To help you do that here are 5 mobile marketing tools to reach your customers on the go.

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