B2B Digital Marketing

The Challenges of Transitioning to Digital Marketing

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In this #B2BTalks video, our panelists outline two of the major challenges marketers are facing today when trying to bridge the gap between traditional and digital marketing. More

How Would You Define the Difference Between Traditional and Digital Marketing?

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In the first video installment of the #B2BTalks event 5, we take a look at what, if anything, is the difference between traditional and digital marketing. The panel tackles a topic that is one of the biggest challenges for B2B marketers today: The world of marketing has changed drastically. More

Demand Generation, LinkedIn and Content Marketing Best Practices by Pravda Media Group, IBM, and LinkedIn

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We love LinkedIn. It’s a key platform in every demand generation program that we run – for ourselves and our clients.

We love what IBM is doing with LinkedIn. Tomer Zuker became an unofficial LinkedIn ambassador, sharing his knowledge with the industry.

And last, but not least, we admire the astounding work done by the Israeli Export Institute in helping Israeli companies, large and small, up their game in the international markets. More

How and When to Engage Prospects for Maximum Influence

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In this #B2BTalks video our panelists go into the importance of reaching prospects at the right place at the right time. They give real-life examples of what worked for them, and offer practical and usable advice. Watch the video below for their tips.

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How to Win the B2B Market in 2016

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B2B Marketing Summit

17.6 touch points are required on average to close a B2B deal today.

According to BrightFunnel, a company that analyzes funnel performance of enterprise companies such as Cloudera, this number grows every year, as well as the time required to close a deal, and the time it takes a lead to become relevant to sales. This is the reality that we are all facing, and it seems that things are going to get worse. With 76% of B2B marketers planning to create more content in 2016, we will see more leads coming into our pipeline in earlier stages, increasing the need for smart nurturing and insights into the buyer journey. More

Building a Data Driven B2B Marketing Organization

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Building a Data Driven B2B Marketing Organization

Digital marketing is tough. Buyers’ behavior is in constant transition, and in addition to this, LinkedIn, Google and other platforms are constantly changing their algorithms in ways that directly affect your marketing programs. B2B leads are being bombarded by intricate content marketing programs from you and your competitors.

To make matters worse, marketing budgets are not increasing, so to respond to such changes often you need to divert budgets from the tried and tested marketing methods and reallocate money to new digital channels.

In order to make smart decisions you need to be able to measure and analyze your marketing program’s performance. But this is easier said than done. Lack of industry standards, the infancy of measurement platforms, and the complexity of defining and implementing a measurement strategy turns this challenge into a major obstacle in most of the B2B companies that we’ve met. After running more than 100 B2B marketing programs (one of the perks of working with multiple clients), we’ve had our share of mistakes and insights regarding what works and what doesn’t when it comes to B2B marketing and sales measurement.

Here are the key points we recommend for you to consider when measuring your B2B marketing operation. It’s not a definitive guide, but it includes all the key considerations that are not only important, but also timeless. These points will be relevant no matter how marketing tactics change over time. More

Why Email is Still the Best Channel for Lead Nurturing

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Banksy Email

Businesses that fail to nurture their leads are almost certainly wasting marketing budget, especially for businesses with long sales cycles. As Ramel Levin, VP of Marketing at CloudEndure notes, 75% of leads will not convert immediately and need to be nurtured. More

Let’s Seize the Moment at IBM BusinessConnect

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“What is the most important thing for a company? Is it the cash flow? Is it the inventory? Nuh-uh. It’s the people. The people.”

Whether or not you take management advice from Michael Scott, Regional Director of Dunder Mifflin from the popular comedy show The Office, he makes a valid point. While we may rely more on our iPads than our paper distributor in order to run our daily business operations, what’s really most important is the people, our customers.

Customers today have high expectations and hold more power than ever before. IBM is plowing forward with various platforms to help marketers meet these demands. In a world with constant connectivity, customers demand almost instant responses and one misstep in their buying experience can leave them running to your competitor, along with hundreds of their Facebook friends and Twitter followers. This is the challenge that IBM’s various marketing platforms face. These include Silverpop and Unica for marketing automation, along with Watson and other Business Intelligence platforms for valuable insights. More

It’s Official! PMG Partners with Silverpop, an IBM Company

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IBM logo

We have some exciting news that we’ve been keeping up our sleeves. It wasn’t long ago when we announced a new partnership with Act-On marketing automation, in order to support the growing SMB and enterprise accounts that make up our global B2B client base in Israel. Today, we’re thrilled to add to our marketing automation mix by becoming official partners with Silverpop, an IBM company. More

The Best Online Channels for Lead Generation

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If there’s one thing we’ve learned from #B2BTalks, it’s that digital marketers rely more than ever on online channels to generate leads. There are hundreds of tools and channels out there, and each claim to solve the last of our problems. But what works and what doesn’t? When it comes down to generating leads, where should we spend our valuable time and money trying to reach those who matter? We decided to ask our panelists what has worked best for them. Here’s a quick rundown of some of the winners. The rest are in the video above! More