B2B Digital Marketing

Which Marketing Technology Will You Invest In?

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In today’s marketing ecosystems there is an abundance of technologies and tools to help with everyday tasks – the problem is to know which ones are worth the investment. Luckily, our #B2BTalks panel tackles that very question. More

Which Channels Will You Invest In?

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Planning your company’s marketing strategy for the upcoming year can be challenging, to say the least. There are so many factors to consider; among them is the question of how much to invest in digital efforts versus physical events. Luckily we have a panel of marketeers ready to share their opinions on the topic. More

The State of Marketers

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In part 1 of #B2BTalks 8, Planning your Annual Marketing Strategy, Nancy Shapira, Business Development Manager for Gartner Israel, discussed some of the results from a Gartner Report regarding the state of marketers going into 2016. The report focused on North American and UK-based businesses with a yearly revenue of at least $500 million. More

Tips from eBay, Alooma and Pravda Media Group: How to Turn Your Organization to a Data Driven Powerhouse

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data-natives-panelCreating data driven organizations is tough. It is not only about technology, dashboards and budgets. It’s about changing the way people work and make decisions, and convincing management to invest in it.

At this year’s Data Natives conference in Tel Aviv, I shared the stage with Omer Kehat, who is leading the Structured Data Analytics Group in eBay, and Dan-ya Shwartz, Data Scientist and Growth Expert at Alooma, discussing this challenge and ways to overcome it. More

Why Localization is Important for Your Content

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How important is localization when it comes to content marketing and social media? In this #B2BTalks our panelists address this very question and give their top tips for localization. The conclusion: localization is essential to any global organization. Watch the video to find out how to overcome obstacles related to localization and what the experts are doing within their companies.

For previous #B2BTalks, click here!

How to Best Utilize Your Resources for Content Creation

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In this installment of #B2BTalks, our panel looks at different ways to use the human resources within your company, as well as external tools, to create valuable content. Each panelist shares unique ways in which they harness the knowledge and expertise of other employees to create worthwhile content. Make sure to watch the video to find out more!

For previous #B2BTalks, click here!

Content Marketing and the Marketing Funnel

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In this #B2BTalks video our panelists discussed content marketing and how it relates to the funnel. Each panelist came with a unique outlook on content marketing and invaluable insights. They discussed their techniques and gave advice on how to implement these into your organization.  More

Top Expert Tips for Digital Transformation

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The question posed to our panelists in this installment of #B2BTalks was one that marketers could practically apply to their own experiences in their organizations. Kfir, as the panel moderator, asked each panelist to give their best tip to help companies going through a transition to digital marketing. More

Recipe for Success: The Technology Behind the Scenes

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In this installment of #B2BTalks, our panel discusses what technologies they are using behind the scenes in order to be able to track and attribute revenue to a meaningful marketing activity. More

How To Convince Management to Use a Digital Approach

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The decision to switch to digital marketing is not always an easy one, especially if there is pushback from management. Our panel discussed some of the issues and solutions faced when convincing the decision makers that digital is a necessity. More