B2B Digital Marketing

Why I Decided to Travel to Cork and Meet with the Team Behind Teamwork

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So, I found myself on an airplane to Cork, Ireland to meet the awesome team behind Teamwork. Teamwork, a leading online project management and chat messaging software is our tool of choice to run our projects, internally, with customers, and partners here at Pravda Media Group.

Why am I traveling all the way to the “foodie capital” of Ireland to meet them? Let’s find out…

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4 B2B Event Marketing Strategies to Focus on in 2019

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Remember those birthday parties you had as a child? Your guest list included everyone from your classmates, neighbors to close family members, you spent weeks deciding what to wear, and you could barely wait to tear open those presents! You could only hope your guests would actually show up.

Event marketing is all about letting people know you’re hosting an event and unless you really put in effort into making your event a success (whatever event it may be), creating one with a lack of strategy will lead you nowhere. So why is it important? Events can help you reach your goals, increase demand for your product or service, and ultimately gives you the best opportunity to engage with your audience.

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Kaltura’s Newest Marketing Campaign Is Child’s Play

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Ever wonder if B2B marketing should focus more on analytics or creativity? Is there a lack of art in the way we market to our audience? B2B marketing is only boring if we allow it to be. A successful marketing practice is not necessarily always about the big numbers and the finances needed, it’s about actually thinking outside of the box…way outside the box.  More

Best Practices in Effectively Promoting Your Webinar

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Is your next webinar event on the horizon? Are you incorporating it into your marketing plan and budget? You’re thinking, well usually webinars can cost an arm and a leg, but that’s not always the case. 

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Pravda Media Group is Now a HubSpot Agency Partner

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I’m happy to announce that Pravda Media Group has joined HubSpot as a Certified Agency Partner!

As a full service B2B Digital Marketing Company, we are constantly looking for ways to better serve our clients. This goal led us to continuously invest in identifying, vetting and partnering with marketing technology leaders that answer a wide range of customer needs. More

How to Choose a Marketing Automation Platform

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The marketing automation market is booming. According to G2Crowd, there are more than 200 marketing automation vendors, and when comparing feature lists, they all look the same.

We’ve faced this challenge when helping clients choose the right marketing automation tool for them. Having used marketing automation platforms since 2011 for our own marketing programs, we’ve also faced this challenge ourselves. More

Calculating Marketing Automation’s Total Cost of Ownership

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Calculating Marketing Automation’s Total Cost of Ownership

When used effectively, there is no doubt that marketing technologies help companies to excel in their overall business. This is true for marketing automation, BI, CRM, and other core platforms. However, there seems to be a real challenge in realizing the total cost of ownership of such platforms. While this post will focus on marketing automation, the same is true for other technologies as mentioned above. The number one mistake companies make when evaluating the cost of marketing automation is the fact that they are focusing on technology costs as the main cost element. While technology is an important ingredient in overall costs, it is far from being the main one. Let’s take a look at the main cost elements of marketing automation and how to optimize them. More

How to Find the Right Talent for Your Marketing Organization

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We’ve spoken with a lot of marketers over the years and we’ve found one common challenge among them: finding the right talent for their marketing organization.

What are some of the titles that are difficult to fill and qualities that are hard to find? More