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Marketing automation, a product aimed at marketing specialists, possibly bears the most misleading and underselling name for one of the most useful technologies out there.

So what exactly is marketing automation? Join us for a special #B2BTalks Breakfast Workshop Tuesday, January 21, at Deca in Tel Aviv. Enjoy a full breakfast buffet at 9am followed by a session led by Kfir Pravda (of Pravda Media Group). For a primer, please download our in-depth paper.

We’ll cover real use cases for marketing automation; the 3 primary marketing automation software companies; and where you should be during the first 60 days of use. Whether you’re considering signing up for marketing automation, or would like to have a better understanding of how you can benefit from this technology, you won’t want to miss this workshop.

Where: Deca, HaTaasiya 10, Tel Aviv
When: Tuesday, January 21, 9am – 12:30pm
Price: 200 NIS + VAT
Free onsite parking will be available.

Attendance is limited to 15 people to encourage discussion. Please register with this link.