About Sarah Tuttle-Singer

Posts by Sarah Tuttle-Singer:

What Happens When A Company Loses Credibility?

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WAZE, a social navigation application for your Smartphone is one of Israel’s favorite apps for navigation on-the-go. With user-generated reports, this app helps drivers avoid traffic jams and find more durable roads. And it worked well – with almost no hitches. But then on Valentine’s Day 2012, the company upgraded the Software. While the upgrade should have been seamless, it had several bugs and users soon found themselves directed straight into traffic jams, or off-course by several kilometers. (Imagine you want to take your sweetheart out for a romantic dinner at a new restaurant, and you end up at the cement factory in Ramle instead.)

Anyway, in a recent interview with The Marker, Kfir Pravda, the CEO of Pravda Media Group, explains the implications of this loss of credibility for WAZE : “The greatest challenge for WAZE is to regain the users’ trust. If the problem is localized and the company apologizes and explains, this will ameliorate things. But if malfunctions repeat – that’s another story.”

This is an important lesson for companies everywhere. Mistakes happen. Period. And owning a previous error — accepting responsibility, and taking measures to ensure that these mistakes don’t happen again — is a true sign of leadership.

For the full article in Hebrew, please visit: http://www.themarker.com/hitech/1.1649716

Babylon Touch, PrimeSense and OpenNI at GDC 2012, and the OpenNI Challenge

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We’ve got some exciting things happening for our clients:

Babylon just launched a cool new app for the iPhone that received over 100,000 downloads in the first week!  The reviews are coming in, and the consensus seems to be that the Babylon Touch is both useful and user-friendly.


See?

GDC 2012

In other news, OpenNI and PrimeSense just presented at the GDC in San Francisco.  The discussions were lively and stimulating, and covered an array of topics including the capabilities of 3D sensing technologies.

Meanwhile, OpenNI is also getting ready to launch an exciting challenge for game developers. This contest will take place from April 1st-August 1st, and is two-fold:  The first part of the competition is a Twitter raffle from April 1st-May 1st where participants tweet in order to enter to win one of ten free ASUS Sensors. Anyone can enter — you just have to follow @OpenNI on Twitter and tweet with a specific message which will  be released by our client very soon.

But that’s not all!  Meanwhile, developers will also be able to  create an app using the OpenNI standard — and, if they win the Twitter raffle, they may also use the ASUS sensor.  Once completed, they can upload the app and a short video explaining how the app works to the official competition website where it will be voted on by website viewers as well as by a panel of distinguished industry leaders.   The grand prize is a free trip to IBC 2012 in Amsterdam in September!

For more information, please check out http://www.opennichallenge.com/

We’d also love to hear what’s going on in your company!  What’s new?  Has it been an interesting and challenging week?  What sort of projects do you have on the horizon?

The Half-Life: How Social Media Changes the New Immigrant Experience

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I’ve heard the stories at least a hundred times: My Great Grandma Tsiryl dry-heaving over the side of a steamer ship as they rolled up into Baltimore Harbor in 1904. A pregnant Great Grandma Esther stoically clutching the belly that held the baby that would one day be my grandfather while ocean waves battered the hull of the last ship out of Europe before World War I.

Two different women from two different places, and yet they shared such a similar experience with each other and with the thousands upon thousands of other Jewish immigrants who left Eastern Europe for American shores. They crammed their lives into small suitcases – sometimes with incredible forethought, other times in great haste, they kissed their families goodbye, and on trains or buggies or by foot they traveled over hostile terrain toward distant harbors, and ultimately onto ships that would take them excruciatingly slowly, slowly, slowly away from the achingly familiar.

And like so many others who left the cities and shtetls of Eastern Europe during those fragile years at the turn of the 20th century, my Great Grandmothers made it work.  They gave birth to American babies. They raised their children in broken English. They played Mah Jong and drank coffee with other landsman in cramped apartments in big cities far away from their childhood friends. They waited for letters from their families. They dreaded the inevitable telegram. They celebrated mitzvahs and simchas at the synagogue. They sat shiva. They buried their own on foreign soil.

You have to be an optimist to pack up and move for a life unknown like that and survive.

And not only did they survive, they thrived as they grew roots in a new world.

For me, it’s different. I wasn’t escaping pogroms and persecution.  I took a freaking stretch limo to the airport because I have delusions of grandeur.

My worldly goods amounted to three suitcases, two carry-ons, one purse, a laptop player with a battery life of 12 ½ hours and a Smartphone.

My voyage was 14 hours, not 14 days, and I spent most of it spent Tweeting from the airplane like a rockstar.

Can't a girl get some #peanuts around here?

Unlike my Great Grandmothers who started from scratch, with Facebook and Twitter I am connected 24/7 to my life back home – clinging to moments and milestones in real time, ten time zones away.  In some ways, it’s a good thing:  When Krystal posts “10 centimeters, people! It’s show time!” I know her baby is about to be born (and by inference, that she got that epidural she swore she would never in a million years get, because seriously, no woman in hard labor without an epidural can post on Facebook, believe you me). When Aaron’s grunge band plays their first gig, I get to see pictures of the show right away thanks to Instagram. I even know what Michelle had for lunch.  (Girl sure loves her #Sushi!)

In a culture of openness and (over)sharing, Facebook is a great way to keep the intimacy going even when you live on the other side of the world.  And yet, it’s really a false intimacy, because friendships are really built on a series of moments large and small cobbled together in shared  real space and not online.

Who needs a cafe when you can hang out with your homies on Facebook?

So I guess this begs the question:  How does Social Media change the New Immigrant Experience?

Unlike my Great Grandmothers who tumbled headfirst into their new lives and were forced to learn a new language and make new friends, With my Android phone and my iPad (I carry both because Heaven Forfend one should run out of battery or stop working or fall in the toilet and I should be disconnected from Facebook and Twitter) I carry my old life with me  like two virtual security blankets.   When I ride the train, I update my Facebook status, and send tweets instead of interacting with the passengers around me.  Headphones complete my self-imposed isolation while I listen to (English) music and watch (American) videos on Youtube.

Hey, who needs to integrate, when I can be in two places at once?

But over the last year, I’ve learned  you can’t really be in two places at once, and as much as I try to keep up with my friends in the virtual world, they’re moving on.

And so am I.

Fortunately, there are ways that Social Media can actually make it easier for the New Immigrant to integrate.   Meetup groups either on Facebook or through other online channels like Meetup.com or Yahoo Groups are a great way to connect with people going through similar struggles.   And since the goal of these communities is to get you to meet in person, joining these groups is a baby step towards getting off the freaking laptop and into the cafe (or bar!) in the real world.

I’ve also found that when sharing your own struggles online in a public way, others going through similar things can find you. (And so can internet stalkers, for that matter, but that’s another post for another time.) But seriously, over the last year,  I’ve made several “IRL”  friends here in Israel through Facebook, Twitter and other online arenas, and I am grateful to these Social Media channels for helping me get off the internet already and start living in real life.

A Facebook Friendship IRL.

 

 

 

 

Pravda Media Group (Sort Of) at CES 2012

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The PrimeSense Booth at CES

Every January, the Consumer Electronics Show becomes the center of the tech universe, and geeks and gadget lovers from all over the globe flock to Las Vegas for four days of sensory overload.

This year, Pravda Media Group was at CES, too.

Sort of.

One of our clients, PrimeSense revolutionized the living room experience at CES,  and we had to be there too.  Right there, in the PrimeSense “living room.” At CES. In Las Vegas.  On the other side of the world.

But since we haven’t yet figured out a way around the whole space/time continuum thing we did the next best thing:

We created a Live Room,  a real-time marketing operation that allowed us to engage with our target audience as if we were directly on the floor at CES.

The War Room from Dr. Strangelove ain't got NOTHING on Pravda Media Group

We used Tra.cx and TweetDeck to search the internet for relevant people and discussions related to the event.  Then, we were able to engage with them on various social media platforms in real-time.   In addition to this, we also had a camera at the PrimeSense booth rigged to send images directly to us so we could post the photos and videos online on Facebook, Twitter, and Google+, as well as add them to the Live Site we created to feature real-time PrimeSense and CES coverage.

Our Live Site offered real-time updates, photos and videos of PrimeSense and CES.  We combined live  news, video, Twitter, and Instagram feeds to create a virtual experience for anyone who wished they could be at CES and couldn’t, or who were at CES and wanted an effective way to see everything that was happening at the event in real-time.

@GoPrimeSense is at #CES 2012!

And so it went, on into the night: While folks in Las Vegas drank their coffee and traipsed the halls of one of the biggest tech shows in the world, all of us at Pravda Media Group pounded our keyboards and scoured the internet for interesting material to share about our client and provide value for our target audience.

(And we drank coffee, too. After all, it was after midnight in Israel.)

In Yiddish, there’s a saying “you’re tuchus can’t dance in two weddings at the same time.” Well,  it turns out, you can.   Through solid team-work both internally at Pravda Media Group, and with PrimeSense, we made it happen.  And the numbers also reflect the success of this operation: PrimeSense was mentioned over 1600 times on Twitter, and using our various monitoring platforms along with our rapid response time, we were able to increase engagement on Twitter by almost 300%.

And, at the end of the day, (well, um, the beginning of the day, because of the time difference!), we all enjoyed the challenge of being in two places at once.

PrimeSense LIVE at CES 2012

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Our client, PrimeSense is getting ready for CES 2012 which begins Tuesday, January 10th.

For real-time coverage of the world’s largest Consumer Electronics Show, we hope you’ll visit PrimeSense LIVE at CES 2012.

Inside Pravda Media Group: New Blogs for Our Clients

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There are some exciting things happening for our clients that we want to share with you:

PrimeSense is gearing up for CES 2012 – a huge consumer electronics tradeshow, located this year in Las Vegas.  PrimeSense has some really exciting things planned, and they promise to revolutionize the way you see your living room.

For more information – including some great tips if you’re attending CES 2012 this year — check out their new blog:

We are also thrilled to be working with Babylon on their new My Life in Translation series.  These posts are written by well-known bloggers as well as Babylon users, and they offer poignant insights into the peaks and pitfalls of navigating new linguistic and cultural terrain.  These posts are humorous and touching, and we hope you’ll get a chance to check some of them out.

Before You 'Friend' Your Parents on Facebook, Make Sure They Understand These Six Rules

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Dear Parental Unit –

Uh, welcome to Facebook.  I guess.

I accepted your Facebook friend request on good faith but we’ve reached a point where I think we need to lay out a few ground rules because I am seriously thisclose to defriending you.

Ready?

  1. First of all, the poking has got to stopSeriously.  It’s just weird.   Please don’t make me explain why.  (Not since we talked about where babies come from have I been this uncomfortable.)
  2. Why are you commenting on every status update? And do you even know what LMFAO means?
  3. Please take down any and all family pictures where I am wearing headgear, have a mullet, and/or am in the buff. If you ever want me to get married and give you grandchildren, you will comply with this request immediately.
  4. And on that note, please stop playing matchmaker. Just because it says “doctor” or “lawyer” in someone’s profile does not mean you need to send me a friend suggestion.  It’s especially weird when you don’t even know the person you’re suggesting I friend in the first place.
  5. Um, hey guys? Everyone can read what you write on my wall.  Everyone. So please stop publicly reminding me to “get that rash checked.”  Again, if you ever want me to get married and give you grandchildren, you will stop doing this right now.
  6. And finally, if I delete a wall post (see above) do not repost it just in case I didn’t see it. Believe me:  I saw it.

Look.  I think it’s great that you’ve gotten all cyber-savvy and whatnot.  No, really, I do.  Especially the online banking thing – Please keep those cash infusions coming twice a month.

That way, I can beat you in Mafia Wars and Farmville.

Love,

Me.

Merry Christmas From All of Us at Pravda Media Group

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We at Pravda Media Group wish all of you who celebrate Christmas a joyful holiday.  We hope that you find yourselves engulfed in the light and laughter that comes from spending time with friends and family.

And for the love of Santa, can someone please tell us whats the deal with Figgy Pudding?

 

 

Happy Hanukkah From All of Us at Pravda Media Group

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For those of you who celebrate the Festival of Lights, we hope that the candles illuminate these dark days of winter and give way to joy and celebration.

All of us at Pravda Media Group wish you a Happy Hanukkah.

 

Facebook and Twitter: One Helluva Party

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Social Media is like the party after prom where all the good stuff really happens.

 

 

Sometimes it’s a little confusing. Even a little dangerous. But, life on Facebook and Twitter can enhance your “IRL” experience.

Sure, while there is nothing quite like meeting in person, by keeping up with friends and family through Facebook and Twitter feeds, you can eliminate some of the B.S. smalltalk when you do get together – and more than that, you actually have some salient talking points to rally around.

From the flippant:

(“Oh, did you see Krystal from Palms Middle School is sporting a mullet?”)

or

(“Eamon’s new girlfriend looks like her face got caught in a wind tunnel.”)

To the life-changing:

(“I love all the pictures you posted of your new baby – He’s absolutely perfect!”)

or

(“I read the status about your mom’s passing. I’m so sorry. What can I do to help?”)

Not only that, but since everyone and their mother — literally — seem to be using Social Media platforms like Facebook and Twitter, if you’re a company or a consumer brand, then these are great outlets to get your message across to clients and prospective clients.

For instance, Facebook has over 800 million users.

I’ll repeat that: Facebook has over 800 million users. That is one banging party, people.

But, if a tree falls in the woods and nobody hears it, then does it make a sound?

Philosophy 101 was a long time ago, my friends, but I do know this: The more “likeable” your posts are, the more apt people are to share them on Facebook. In essence, if you put out great content, then your fans will do the work for you and your message will be heard.

According to Mashable, more than ever, now is a great time for companies and brands to open a Facebook page:

“When Facebook unveiled Timeline… many users were struck by the idea of humanizing your profile by summarizing your life and connections… Timeline may have a similar effect on brands as well. In fact, the brand benefits of Timeline could be huge, and will let companies tell a more engaging and authentic story.” (Mashable)

Yeah, of course traditional means of advertising are great, and should be used. Who doesn’t like a great billboard ad, or a catchy radio jingle? But at a fraction of the cost, companies and brands can engage with consumers (and potential consumers) through live updates, dynamic pictures, and relevant article and blog links.

In other words, your company or brand will seem more human when using this kind of digital media interface. And you sure don’t want to be left out of one helluva party.