“My CEO sees the marketing department as a presentation factory.” “Management doesn't approve additional budget for anything besides events.” “Our job is
Author: Kfir Pravda
About Kfir Pravda
Posts by Kfir Pravda:
How to Win the B2B Market in 2016
December 8, 2015
17.6 touch points are required on average to close a B2B deal today. According to BrightFunnel, a company that analyzes funnel performance
Building a Data Driven B2B Marketing Organization
November 25, 2015
Digital marketing is tough. Buyers’ behavior is in constant transition, and in addition to this, LinkedIn, Google and other platforms are
Does Salesforce Screw Up Your Funnel?
October 14, 2014
Salesforce has become the de facto standard in cloud-based CRM today. With over a million clients worldwide, it’s the safe bet for
Truth Hurts – You Can’t Generate Demand
August 27, 2014
Sadly, when it comes to B2B marketing, the whole notion of “demand generation” doesn’t work anymore. Even with the perfect marketing
One for All – All for One
June 26, 2014
IMTC & UCI Forum Merger brings us closer to Unified Communications There are always some nice perks when it comes to working
Demand Generation, LinkedIn and Content Marketing Best Practices by
June 15, 2016
Kfir Pravda
We love LinkedIn. It's a key platform in every demand generation program that we run – for ourselves and our clients. We love what IBM is doing with LinkedIn. Tomer Zuker became an unofficial LinkedIn ambassador, sharing his knowledge with the industry. And last, but not least, we admire the astounding work done by the Israeli Export Institute in helping Israeli