In the world of B2B marketing and sales, Account-Based Experience (ABX) is not just a buzzword. It's a transformative strategy that changes
Author: Kfir Pravda
About Kfir Pravda
Posts by Kfir Pravda:
Overcoming Innovation Challenges in Enterprise: Introducing PMG’s Revenue Flow
February 8, 2024
Innovation is a crucial aspect of any business, but when it comes to enterprise organizations, driving innovation can be even more challenging.
Introducing RevenueFlow: Overcoming the Challenges of Scaling Your Go-to-Market
February 6, 2024
Working with over 100 companies, we often see common challenges they face when trying to scale their go-to-market efforts, either by increasing
Reducing Deal Slippage: Strategies That Work
January 23, 2024
For any salesperson, the worst thing that can happen is a potential deal slipping away at the last minute. Deal slippage is
Achieving Revenue Efficiency with the Right Revenue Intelligence Platform
January 1, 2024
Intro Forecasting is essential for business success. It allows companies to plan, make informed decisions, and stay ahead of the competition. Revenue
Using Sales Enablement KPIs to Drive Revenue Growth
May 1, 2023
Any successful enterprise sales strategy requires a robust sales enablement program. This includes equipping the sales team with appropriate resources, data, and
Data Skepticism: How to Spot Flaws in Data-Driven Claims
March 6, 2024
Kfir Pravda
In an uncertain world, people would cling to anything presented as a graph. There’s a lot of research about buyer behavior, winning sales motions, and outstanding marketing tactics. While making data driven decisions, we should use a critical approach to these research papers, regardless of the amount of hyperbolic comments on the Linkedin comments to the post promoting them. Here’s the