PMG Blog

I had the pleasure to be a partner of and attend the first Ad:Tech Summit in Tel Aviv today.

The event was probably the best social and ad tech event in Israel. The lineup was great, with many insightful sessions.

Here are some of the voices from the conference:

Future of display: deeper personalization, cost effective media buying, higher funnel, everywhere. @mythings CEO #adtechsummit #fb

— Kfir Pravda (@kfirpravda) February 11, 2013

BI is key for winning the display ads business. It is all about integration and profiling. #adtechsummit

— Kfir Pravda (@kfirpravda) February 11, 2013

I like how Nissan segments their messaging & understands their customers action triggers #adtechsummit

— Shira Abel (@shiraabel) February 11, 2013

Digitas: we need to leverage creative excellence in owned media, optimize paid to create earned. #adtechsummit

— Kfir Pravda (@kfirpravda) February 11, 2013

"There is no on-line and offline anymore because there is no line." Interesting perspectives at #adtechsummit

— Daniel Shein (@theshein) February 11, 2013

RT @kfirpravda: Future of display: deeper personalization, cost effective media buying,higher funnel, everywhere @mythings CEO #adtechsummit

— myThings (@mythingsmedia) February 11, 2013

@kingipapp: big idea, data, use tech strategically, take risks. Music to my ears… #adtechsummit #digital twitter.com/kfirpravda/sta…

— Kfir Pravda (@kfirpravda) February 11, 2013

Nissan mkting team discusses brand power->sales power through new media. What happens when you have no brand power? #infiniti#adtechsummit

— Prescott Watson (@prescottwatson) February 11, 2013

Personalization framework for website personalization by @digitas for Nissan #adtechsummit twitter.com/kfirpravda/sta…

— Kfir Pravda (@kfirpravda) February 11, 2013

And this one says it all:

#AdTechSummit was the best social media conference I attended in Israel.Nice to see different side of the local ind. More next year, please!

— Eti Suruzon (@etis) February 11, 2013