Dec 11, 2016
Everyone is talking about demand generation.
Every CEO wants his or her marketing managers to be experts in it.
Well, the way we see it, demand generation is not just a skill, it’s an approach.
It is understanding that today, on average in a B2B complex sales process, 17.6 touch points are required to close a deal.
It is understanding the need to close the gap between marketing and sales.
It is knowing that demand generation is a consistent and holistic effort put into every marketing plan you have.
Check out these three fundamental elements that help build a demand generation approach your company cannot afford to miss out on.
Optimize Your Content
We want to see traffic on our site. We want it to be high quality. Targeted. And of course, we want it to convert leads. This is what we want. But how do we do that?
Optimize your content to not only get people on your page, but to keep them there. With a content strategy, you can use blogs, social media and landing pages to target specific personas and convert leads. By taking into account the marketing funnel, your readers’ journeys, and different touch points, you can use content as a way to direct your audience to the right places. To get a wider reach into your target audience, implement an inbound strategy, creating connections with influencers and having them mention you in their blogs and social content. More
Nov 2, 2016
Over the past few years, marketing technology has been dominating the conversation – from big data to marketing automation. And while marketing technology continues to play a huge role as marketers are using more tools to fine-tune data-driven activities and show results, we’re starting to see a shift in the conversation.
According to a B2B Marketing International survey, 72% of U.S. companies see innovation as one of their top 5 current business challenges, but still plan on putting 56% of their marketing efforts into branding/marketing communications. So how can you keep your marketing team on the cutting edge of innovation?
At #B2BTalks on November 8, Rafi Kretchmer, VP Marketing at Panaya; Tomer Zuker, Security & Systems Marketing Manager at IBM; and David Geffen, Marketing Director, Back Office Solutions at NICE will share how they are running innovative B2B marketing campaigns or initiatives that boost business results. Join us to get inspired and learn how to take your marketing programs to the next level in 2017.
In addition, Inbal Arieli, VP of Strategic Partnerships at Start-Up Nation Central, will discuss how today’s kids are raised to be tomorrow’s entrepreneurs, and what it is about Israel that breeds innovation and entrepreneurship.
Register to receive a free beer and join us Tuesday, November 8, 6pm at Zoifer – Raoul Wallenberg 24. Networking and refreshments at 6pm, panel starts at 7pm.