What Makes Israel So Innovative?

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Despite its size, Israel manages to be one of the top leading countries in every industry around the world thanks to its unique culture. At our #B2BTalks event that focused on innovation in B2B marketing, we were joined by Inbal Arieli, VP strategic partnerships at Start-Up Nation Central. She discussed her experiences in the start-up ecosystem, and some of the interesting aspects of Israeli culture that make it so innovative. More

How to Find the Right Talent for Your Marketing Organization

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We’ve spoken with a lot of marketers over the years and we’ve found one common challenge among them: finding the right talent for their marketing organization.

What are some of the titles that are difficult to fill and qualities that are hard to find? More

Marketing Without a Budget

Marketing Without a Budget
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Let’s talk for a second about “marketing without a budget.”

There are two types of people who usually promote this concept:

Growth hacking consultants and marketing agencies – smart folks who write posts about marketing without a budget to promote their growth hacking consulting services or related products. Did you see the words consulting and products? Yep, there’s a budget right there.

CEOs or marketing leaders of small startups – these smart folks are doing a lot of manual/tactical work on their own, and present it as if it’s not a budget. More

How To Find Conferences That Won’t Waste your Time and Money

How To Find Conferences That Won’t Waste your Time and Money
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Does a high-priced conference ticket promise higher quality of content and better value for money and time? As a busy professional, which events should I spend my time and money on?

Many of my colleagues are facing this question, either as freelancers or in a corporate capacity.

Over the years I have been a conference participant, speaker, organizer, and sponsor both in Israel and worldwide. The Israeli market is a tough one since Israelis are not easily persuaded to pay for knowledge – evident from their unwillingness to pay for research, consultation services, etc. But conferences can be valuable. More

Which Marketing Technology Will You Invest In?

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In today’s marketing ecosystems there is an abundance of technologies and tools to help with everyday tasks – the problem is to know which ones are worth the investment. Luckily, our #B2BTalks panel tackles that very question. More

Partnering with Marketo: Supporting Complex Sales

Partnering with Marketo: Supporting Complex Sales
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I’m happy to announce that we’ve teamed up with Marketo as our marketing automation solution for companies selling to Enterprise buyers.

Selling to Enterprises requires an omnichannel, multi-touchpoint approach. Unlike selling to small businesses, or selling simple and cheap products, enterprise sales are complex, with a long sales cycle that combines online and offline activities. They are based on multiple tactics, both inbound and outbound.

Marketing automation is a fundamental element in every B2B marketing technology stack. Next to CRM, it is probably the most important tool for marketers to create smart, scalable, personalized marketing programs. More

Which Channels Will You Invest In?

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Planning your company’s marketing strategy for the upcoming year can be challenging, to say the least. There are so many factors to consider; among them is the question of how much to invest in digital efforts versus physical events. Luckily we have a panel of marketeers ready to share their opinions on the topic. More

Is Awareness Still Relevant for B2B Marketers?

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The situation for marketers has changed. No longer can we rely on having a booth at events to make a splash and have a presence in order to bring in new customers. Today, we must bring marketing qualified leads to sales. If today marketers are seen as an extension of sales, then is awareness still relevant for B2B marketers? More