From Boring to Brilliant – Innovation in B2B Marketing

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Innovation in B2B Marketing

Over the past few years, marketing technology has been dominating the conversation – from big data to marketing automation. And while marketing technology continues to play a huge role as marketers are using more tools to fine-tune data-driven activities and show results, we’re starting to see a shift in the conversation.

According to a B2B Marketing International survey, 72% of U.S. companies see innovation as one of their top 5 current business challenges, but still plan on putting 56% of their marketing efforts into branding/marketing communications. So how can you keep your marketing team on the cutting edge of innovation?

At #B2BTalks on November 8, Rafi Kretchmer, VP Marketing at Panaya; Tomer Zuker, Security & Systems Marketing Manager at IBM; and David Geffen, Marketing Director, Back Office Solutions at NICE will share how they are running innovative B2B marketing campaigns or initiatives that boost business results. Join us to get inspired and learn how to take your marketing programs to the next level in 2017.

In addition, Inbal Arieli, VP of Strategic Partnerships at Start-Up Nation Central, will discuss how today’s kids are raised to be tomorrow’s entrepreneurs, and what it is about Israel that breeds innovation and entrepreneurship.

Register to receive a free beer and join us Tuesday, November 8, 6pm at Zoifer – Raoul Wallenberg 24. Networking and refreshments at 6pm, panel starts at 7pm.

#B2BTalks – Call for Speakers

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B2B doesn’t have to mean boring-to-boring

We are gearing up for our next #B2BTalks event on November 8, and we want to hear from you. We want to be inspired, and that’s why we’re looking for speakers who have worked on an innovative B2B marketing campaign, or an initiative that significantly improved workflow, to share their work with us. More

The State of Marketers

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In part 1 of #B2BTalks 8, Planning your Annual Marketing Strategy, Nancy Shapira, Business Development Manager for Gartner Israel, discussed some of the results from a Gartner Report regarding the state of marketers going into 2016. The report focused on North American and UK-based businesses with a yearly revenue of at least $500 million. More

Tips from eBay, Alooma and Pravda Media Group: How to Turn Your Organization to a Data Driven Powerhouse

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data-natives-panelCreating data driven organizations is tough. It is not only about technology, dashboards and budgets. It’s about changing the way people work and make decisions, and convincing management to invest in it.

At this year’s Data Natives conference in Tel Aviv, I shared the stage with Omer Kehat, who is leading the Structured Data Analytics Group in eBay, and Dan-ya Shwartz, Data Scientist and Growth Expert at Alooma, discussing this challenge and ways to overcome it. More

Shana Tova!

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The new year is a time for reflection and looking towards the future. We hope the past year brought you growth personally and professionally, and want to wish you clarity in setting goals for the year to come. Shana tova!

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From Cool Vendor to Magic Quadrant – Best Practice for Working with Gartner

From Cool Vendor to Magic Quadrant – Best Practice for Working with Gartner
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World leading technology research and advisory firm Gartner influences the decision-making processes of IT and vendor companies globally. We recently interviewed Gartner Business Development Director, Nancy Shapira-Aronovic, to find out how Israeli companies can improve their exposure with this influential company. The interview centered on two important Gartner reports: Cool Vendor and Magic Quadrant. We discussed the differences between them and Gartner’s criteria for both Cool Vendor and Magic Quadrant status.
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Content Marketing Experts Reveal Their Top Tips and Tools

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In this #B2BTalks video our panelists were asked to provide their top tools and tips, and they did not disappoint. Hear from the experts what essential tools and tips helped them reach success. Each panelist brings something unique to the discussion, and together they provide a must-have list for content marketers. The top tools and tips provided by the panelist include: More

Why Localization is Important for Your Content

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How important is localization when it comes to content marketing and social media? In this #B2BTalks our panelists address this very question and give their top tips for localization. The conclusion: localization is essential to any global organization. Watch the video to find out how to overcome obstacles related to localization and what the experts are doing within their companies.

For previous #B2BTalks, click here!

How to Best Utilize Your Resources for Content Creation

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In this installment of #B2BTalks, our panel looks at different ways to use the human resources within your company, as well as external tools, to create valuable content. Each panelist shares unique ways in which they harness the knowledge and expertise of other employees to create worthwhile content. Make sure to watch the video to find out more!

For previous #B2BTalks, click here!

Content Marketing and the Marketing Funnel

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In this #B2BTalks video our panelists discussed content marketing and how it relates to the funnel. Each panelist came with a unique outlook on content marketing and invaluable insights. They discussed their techniques and gave advice on how to implement these into your organization.  More